Upload
userengage
View
135
Download
0
Embed Size (px)
Citation preview
Content marketers
network like crazy, but
what for?
First of all, relationships
are the crucial part of
content marketing.
Moreover, your name is
becoming more widely-
known and it leads to
the respect and trust.
Social Media
Monster
LinkedIn which is an extremely popular way for building professional
connections with other content marketers, even through them you
can get people, needed to your job. Look at the Neil Patel's profile (the
person, who does not need the be introduced), where he already has
more than 52.000 followers. Just imagine the opportunities!
https://www.linkedin.com/in/neilkpatel?authType=name&aut
hToken=EReU&trk=prof-sb-browse_map-name
http://www.mikedenhof.com/linkedin/
Collect all the information, that can be useful, to your opinion, any time in the future. It is a kind of your own library with any type of information, which can inspire you, force to reflect and can be sources of the ideas.
Divide the information you got into two groups: one is for the useful data, sources, statistics and articles and the other - for the inspirationand your personal development, for example, news of the industry.
Research!
Research!
Research!
It is not about the
repeating after someone,
but is about finding
yourself.
Gather knowledge from
other people for a piece
of content.
If you do not have idea in
your head - combine it
from the elements
around you!
Watch Others
"The habit that makes me most effective is watching how a ton
of content in our space performs (via social media, feeds,
blogs, and email) and seeing what works and what doesn't.
That's a powerful process because it trains me to spot patterns
in what resonates vs. doesn't, and it helps me be a better
creator and amplifier.„
Rand Fishkin, (Founder and former CEO of Moz and Co-
Founder of Inbound.org.)
Don’t Sink in
Trends!
If you want to try any new
type of content - make a
test. Do not change
everything in a second to
be in trend!
You need to find out,
whether it is engaging for
YOUR target audience
and worth relevant in your
case or not.
There is no doubt, that you
should monitor the trends
and be innovative, but do
not push on it too much.
“Video marketing is the next big thing,' they say.
Now replace video with any of the following:
quizzes, infographics, SlideShares, listicles,
flowcharts, podcasts, essays, and so on.
There’s nothing wrong with any of these
content types, but there is something
completely wrong with blindly copying what
your content competitors are doing.”
Anum Hussain (Head of Content at Sidekick)
Target The
Audience
First thing you need to start
with is to nail down your
target market. Than to
establish the quality lead.
Find the places, where the
target audience lives
online. Create a list
consisting of the social
media, forums, blogs, where
the needed people usually
appear.
Analyzing the behavior and
interests of your users, you
can find out, what content is
the most valuable for them.
“One of the best habits any
content marketer should practice
is to constantly look at your
content through the lens of your
readers and ask: Does this
provide value?”
Jory MacKay, the Writer and
Editor for the Crew blog.
Keep the Pulse
on the Industry
Bring fresh facts,
statistics, topics -
experiment with it!
You need to be innovative
to be faster than the
competitors are, to attract
the attention of the
potential customers.
So, keep the eye on some
resources with the ‘hot
topics’ from the industry.
When it comes to engagement check the Paper.li or Alltop, where people
share both the experience and news.
Moreover, visit the events, connected with you sphere. Exhibitions,
presentations - everything, to know what is going on, what ideas are
represented and to listen to other experts’ opinions. Show curiosity and
passion!
https://events.forrester.com/
Be ambitious to create
not just ‘some stuff for
the website’, but the
best work, no matter
what the topic is.
Today content
marketing is a strategy
to get to the human heart
and brain. To say more,
it is considered as a
form of modern art.
Editor’s Eye,
Journalist’s Ear
and
Novelists’ Heart
To create useful content you need well-prepared data, including the information about the customers and leads (here the marketing automation tools help a lot), passion to make a research on the topic and excellent skills of journalist to put all the materials into laconiqueand attractive form, pleasant for eyes and easy for understanding.
“It's only the best and most interesting work that’s going to
make an impression, and that's what we all need to shoot
for.”
Sam Slaughter (VP of Content at Contently)
Creation of the brilliant content is only a half of the work. Every content marketer should be an expert editor.
While editing the content put attention on details and elements, that attract the visitor’s view immediately.
It is necessary to be familiar with the SEO to make the content more visible and available for the larger audience.
If you have idea that makes sense for you -write it down! Maybe not now, but in an hour or in two days it will turn into a huge plan.
Give the idea a chancestarting from writing it down in your notebook or laptop.
Writing down the content strategy, producing a variety of engaging content for customers will be easier.
Write
Everything
Down
“I learned how to cook up a story in the hectic,
short-order kitchen of news journalism, but for me
inspiration usually needs more time to marinate.
So I’ve learned how to sneak in a moment or two
of reflection while on a run. While my conscious
mind takes a break from that new project, my
subconscious keeps working at it, simmering until
inspiration finally boils over.”
Steve Wiens (Managing Editor of Microsoft
Stories)
Learn From
Feedback
Monitor the comments, feedbacks and analyze itto find out what problems, desires and suggestions the audience have.
In this manner, content marketers can gain insight into what type of content people like.
The readers will see, that you respect and appreciate their time and attention and you do care about their satisfaction.
“While your job is to ensure that your voice gets heard by others, the most effective habit you can build is actively listening to your audience.”
Alex Turnbull (Founder and CEO of Groove)