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Audience Research

ERIC FERGUSON

MAGAZINE

Gender

Male

Female

The first question on my questionnaire was used to figure out which gender my magazine would appeal to the most. I was right on wanting to make my magazine for males as this the results shows that my magazine would appeal to males predominantly as the results show that 75% of males would be interested in my magazine. I made this question just to make sure that I was right in thinking that my magazine should be aimed at males but I also saw that females have a little interest in this type of magazines as they take up 25% of the graph. XXXL

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16-20

21-25

26-30

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Age Groups

Age Group

This graph shows that 16-20 year olds are the demographic that I should focus on and also other age groups that I should consider when constructing my magazine. This also shows that the fan base for hip-hop is mostly young males. I thought my magazine would be aimed at 21-25 year olds but clearly the results show that I should target a younger demographic as the fan base of this genre of music is fairly young. But also shows that I should have some mature material in my magazine as the 30+ year old are also interested in this hip-hop based magazine.

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Music Genre

Here in this graph it clearly shows that hip-hop is the main genre that I should concentrate on when designing my magazine. but I should also consider adding genres such as; Pop and R&B, as they both have wide fan base and a good following which would help my magazine be successful as they appeal to many people, furthermore making my magazine more diversed.

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Radio Stations

This graph shows that target market are fans of BBC 1Xtra radio station which is a station that mainly plays hip-hop music along with R&B and pop music. This information reinforces that I should concentrate in adding these genres into my magazine.

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Artists

Rihanna

Kanye West

Oasis

Kaiser Chiefs

Katy Perry

Eminem

Other

this graph shows that I should include other artistes other than mainstream artists. Most participants said they would like to see other artists such as; 50 cent, Lil Wayne and Chipmunk which are all artists that are not in the ‘limelight’ very often so they want information on artists that are not commonly talked about in magazines. This will make my magazine stand out as other magazines will often have stories on the same artists.

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Youtube

iTunes

Google Play

Other

How do you access music?

This graph shows that my audience accesses music through other websites such as; Audiomack, which is website that predominantly posts up the latest hip-hop songs and often allows free downloading. Which shows that my audience want to know the latest music in this part of the music industry and also learned that they do not like paying for music.

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what are your interests?

This graph shows that my audience are party animals that want to enjoy having a good time after all the hard work they’ve put in their studies. I will consider adding events in my magazines so that I can keep them up-to-date on events that they would be interested in such as; concerts and raves.

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What do you do for a living?

Primary/Secondary School

Sixth-Form/College

Work

Unemployed

Other

This shows that my most of my audience are unemployed as they seem to all be in full-time education which means I will make a magazine suitable to their interests. As this shows that my audience is ambitious and care about their future. So I will include influential stories of icons.

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Money

How much are you willing to pay for a magazine?

This graph shows how much my potential customers are willing to pay for a magazine. As you can see that £1 is highest showing that my audience have not got enough disposable money to spend freely. This means I will have to figure out a price for my magazine that will be inexpensive but still a high enough price for the magazine to be able to make a profit and become a well established brand.

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Key Stats:Male: 64% Female: 36%

Age: 16-20 My audience are

aspirers so I will put a lot of inspirational stories.

Directed at males mainly, but females may also like this magazine.

My audience are very young so are most likely not to be employed so I will charge them between 1-2 pounds.