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Profitable Business Growth through Digital
Marketing
05/01/2023 1
Alexi LambertMarketing Consultant
• Grow your business through increased lead volume that increases more sales opportunities
• Lower your cost of customer acquisition• Increase the quality of leads to improve your sales closure
rates• Increase the upsell opportunities and referrals from existing
clients• Establish yourself as the leader in your industry• Improve your online image and credibility
Typical Clients Goals
05/01/2023 2
• Forrester forecasts 1 million US B2B salespeople will lose their jobs to self-service eCommerce by 2020, accounting for 20% of the B2B sales force.
• B2B buyers are living in a 2015 digital-first world, but B2B sellers are still living in a 1965 salesman-first world. New Forrester data shows that nearly 75% of B2B buyers prefer to buy online when purchasing products for work, yet just 25% of B2B companies actively sell online.
• Firms must adapt by building digitally-enabled selling models that put self-serve eCommerce on equal footing with commissioned salespeople, writes Forrester.
• Top 3 Sales Positions at Risk: Order Takers, Navigators and Explainers
• Consultant-related positions and services are actually predicted to grow
Forrester Research
05/01/2023 3
INBOUND IS AN APPROACH TO MARKETING THAT REACHES TODAY’S CONSUMER.
Understand what content pulls your buyers through the sales funnel, and use that context to personalize your marketing at scale.
Get found by qualified leads online with content (website pages, blog articles, social messages) optimized for search and social media.
3 Effective Inbound Marketing Requirements
PEO
PLE
METHO
DOLO
GY
TOOL SET
1. Inbound as People (the “WHO?” in resources, specific skills, experience);
2. Inbound as a Methodology (the “HOW?” in research, planning and processes); and
3. Inbound as a Tool Set (the “WHAT?” in a PLAYBOOK, CMS, MAP, CRM, LP, TYP, CTA, Workflows, Analytics, Testing and Optimization).
Understand what content pulls your buyers through the sales funnel, and use that context to personalize your marketing at scale.
Get found by qualified leads online with content (website pages, blog articles, social messages) optimized for search and social media.
Inbound Marketing Methodology
Along the top are the four
actions (Attract, Convert,
Close, Delight) companies
must take in order to obtain
visitors, leads, and
customers.
Understand what content pulls your buyers through the sales funnel, and use that context to personalize your marketing at scale.
Get found by qualified leads online with content (website pages, blog articles, social messages) optimized for search and social media.
Inbound Marketing Methodology
Along the bottom are the tools
companies use to accomplish
these actions.
Note: Note the tools are listed under the
action where they first come into play, but
that’s not the only place they’re applicable!
Several tools, like email, can be essential
in several stages of the methodology.
Xcellimark’s Process and CapabilitiesWe Help You Grow Your Business Through a Proven Process:
1. Marketing Strategy and Planning
2. Content Development (building the engine – content, website updates, MAP, processes)
3. Website Redesign and Development
4. Monthly Marketing Services & Support (monthly consulting, content promotion, SEO, social media, PR, design and campaign management)
Team of Resources(Strategy and Planning, Design, Development, Content, Publishing, Promotion, Analysis, Campaign Management and Optimization)
05/01/2023 7
Website Redesign and Optimization Plan
05/01/2023 8
Service Overview:• Responsive design
optimized for mobile devices
• Optimized for search engines
• CTA, Landing Pages, Forms, TYP, Auto Responders
• Integration into marketing automation, CRM platforms and 3rd party applications
Content Marketing Services• Consulting, Analysis and Campaign Management• Website content creation • Submission to 200+ IYPs, directories• Local Search Engine account setup• Ad copy & design, brochures, PowerPoint slides• Calls-to-Action (CTA)• Landing pages and thank you pages• Email marketing design, copy and send• Lead nurturing and workflow development• Blog posts creation and optimization• Social media setup and integration• Articles creation and optimization• Online press releases creation and distribution• PPC Management and Optimization
Monthly Inbound Content Marketing Services
05/01/2023 9
Expertise Provided• Strategy and Planning• Account and Campaign Management• Content creation, optimization and
distribution• Search Engine Optimization (SEO)• PPC Management and Optimization• Link building• Web and graphic design• Web programming and development• Analytics and Reporting• Landing page and conversion
optimization• Social Media marketing• Press Release marketing
Xcellimark Marketing Performance
05/01/2023 10
Clients who implement our Professional Marketing Service average a 93% increase in website traffic and leads within 12 months of
complete implementation.
Xcellimark Marketing Performance
05/01/2023 11
For over 14 years our expert team has exceeded the online marketing goals for our clients through performance-based solutions:
• Generated over 2.3 million qualified lead for the DirectBuy franchise network while increasing their online appointment rate by 50%
• Reduced cost per lead by 97.8% for Wabash International
• Increased website traffic by 413% for Clarion Hotels
• Increased online lead conversion rate by 221% for Gran Pacifica Oceanfront Resort
• Increased website traffic by 751% for Caye International Bank
• Increased lead volume by 110% for FBC Mortgage Home Loans
• Increased website traffic by 89% for Keller Williams Real Estate
• Increased organic search leads by 53% for Jackson Therapy and Jackson Nursing Professionals
Xcellimark Project-Based Customer Examples
05/01/2023 12
Keller Williams Lake NonaECI Development ResortsFBC Home Loans
Averett Warmus Durkee CPA Intel Retail Edge Program Hannover RE
13
• “Best in Search for Link Building by TopSEOs • “Leading Provider of Web Design for Eastern
US” • Top 5 Digital Media Company in Central Florida • Top 10 Advertising Agency in Central Florida • Top 10 Web Design Companies in Southern US • OBJ’s Golden 100: Ultimate Newcomers
05/01/2023
Xcellimark Awards
14
• Featured on “Today in America” hosted by Terry Bradshaw• Landing Page Optimization Certified – MEC Labs• Advanced certification in Google AdWords as a Qualified Google Advertising Company• Circle Members of SEMPO, the leading search engine marketing professionals organization
in North America.• Longtime members of SeoPros, a leading national SEO consultants directory with stringent
criteria for entry.• Members in good standing with the Better Business Bureau’s Reliability Program
05/01/2023
Xcellimark Recognition and Certifications
05/01/2023 15
Start Growing Your Business Faster NOW!