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WWV2015: Findologic Matthias Heimbeckjan

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Folie 1

FINDOLOGIC GmbHMatthias Heimbeck

FINDOLOGIC GmbHAgendaIs an intelligent search needed?

Do I see & understand the issue?

What do key figures show?

How/what can I optimize?

AgendaIs an intelligent search needed?

Do I see & understand the issue?

What do key figures show?

How/what can I optimize?Search = FrustrationSTOP SEARCHING FIND!

The most important: Search function

Good search functionPossibility to recheck the orderEasy accessable supportPossibility to contact (hotline/ contact form)The most important: Search function

The most important: Search function

The most important: Search function

55% transactions with the search function (these are just 17,5% search requests)!6 times higher Conversion Rate!Higher Conversion RateTrafficConversion RateSalesHigher Conversion RateWhat are the costs for traffic increase by 30%?What are the costs for Conversion Rate increase by 30%?(e.g.: Increase from 2,4% to 3,2%)TrafficConversion RateSalesTrafficSalesIntelligent FINDOLOGIC-SearchAgendaIs an intelligent search needed?

Do I see & understand the issue?

What do key figures show?

How/what can I optimize?

of online shop visitors use search functionSearch requests with no or no relevant resultsof visitors leave the online shop due to the inneffective search 123

Statistics in Online Shops

online shopping = search&search = frustration

Swivel chairsProblematic15

Swivel chairsProblematicSorry, there are no items matching your request 16

Accessories for iPhoneProblematic17

Accessories for iPhoneProblematic

18Example: T-Shirt

www.leiner.at

Writing variationsT-ShirtT-ShirtstshirttshritsshirtshirtsProblematic19Example: T-Shirt

www.leiner.at

Writing variationsT-ShirtT-ShirtstshirttshritsshirtshirtsProblematic20Incompatibility: Search request vs Database

Data about itemsSubjectTitelNew collection bagHandbagDescription Leather CategoryLadiesSearch request: Ladies leather bagShop Database:

Problematic21Every third search request delivers no-result pageProblematic22Every third search request delivers no-result pagePotentialProblematic23AgendaIs an intelligent search needed?

Do I see & understand the issue?

What do key figures show?

How/what can I optimize?Key figuresBounce Rate: > 30%!25Key figuresBounce Rate: > 30%!No-result: No-result pages >20%26Key figuresBounce Rate: > 30%!No-result: No-result pages >20%Relevant Items: Top 20?27Key figuresBounce Rate: > 30%!No-result: No-result pages >20%Relevant Items: Top 20?Completeness: All items delivered?28

Key figuresConversion Rate:Bounce Rate: > 30%!No-result: No-result pages >20%Relevant Items: Top 20?Completeness: All items delivered?29

Key figuresConversion Rate:Bounce Rate: > 30%!No-result: No-result pages >20%Relevant Items: Top 20?Completeness: All items delivered?

Session time:30

Key figuresConversion Rate:Average basket:Bounce Rate: > 30%!No-result: No-result pages >20%Relevant Items: Top 20?Completeness: All items delivered?

Session time:31The most important: Search function

55% transactions with the search function (these are just 17,5% search requests)!6 times higher Conversion Rate!AgendaIs an intelligent search needed?

Do I see & understand the issue?

What do key figures show?

How/what can I optimize?Intelligent Search = Top Sales Rep

Intelligent Search=

ApplTop Sales Rep = Active Listener

35

tshirtTop Sales Rep = Communication

36Top Sales Rep = Flexibility?No obsolent hierarchical structures!

Sofa

Pullover

Headphones

-> Couch, settee

-> Sweater, jersey

-> Headset, earflaps

Top Sales Rep = Customers language

38Top Sales Rep = Controls sales

tshirt

39

Top Sales Rep = Promotions

40

PulloverTop Sales Rep = Promotions41

Pullover

Top Sales Rep = Promotions

42

Top Sales Rep = Promotions

43

Shoe

Top Sales Rep = Choice of items

44

Top Sales Rep = Choice of items

45Much more

Learning from user behaviour

Learning from user language

Fact Extraction -> structured data out of product description

...46Intelligent Search = Top Sales Rep

Intelligent Search=AgendaIs an intelligent search needed?

Do I see & understand the issue?

What do key figures show?

How/what can I optimize?FINDOLOGIC Integration

Data throughEXPORT URLResultsSearch requests/FilterDatabaseIntegration50ServicesWorkshop

STRAIGHT2SUCCESS - Integration support

FINETUNING

Intensive Support during first 3 months

SEARCH EXPERTS

51Integration examples

What we acutally do

> 30% increase of revenuebounce rate from 40% to 5%more recurring customersmore usability & better shopping experienceSimple!Our customers

Brings moneyUsers can only buy, what they find!

A lot things cost money,an Intelligent Search Solution brings money!

Brings money

A34