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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Have you heard a rumor that Google hates affiliate sites? Learn to create SEO friendly pages.
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How to rank an Affiliate site in
Google!Adam Riemer@Rollerblader
www.AdamRiemer.me
Panda cam is cute and cuddly….
Pandas
http://www.sandiegozoo.org/pandacam/images/meet_cam-swap2.jpghttp://www.lotustours.net/images/newsletter/Mei_Lan.jpg
But Panda’s also kill your Content!
Pandas
http://fc03.deviantart.net/fs71/i/2011/102/c/0/psycho_panda_by_5hangt5ung-d3dtgx8.jpghttp://kalinnacheff.com/wp-content/uploads/2012/03/Google-Panda-Update-Cartoon-by-Kalin-Nacheff-Bloodthirsty-Panda-The-Texas-Chainsaw-Massacre-Panda.jpg
Penguins tap dance, sing and surf…but…
Penguins
http://www.aceshowbiz.com/images/news/penguins-rapping-justin-timberlake-s-sexy-back-in-happy-feet-two-teaser.jpg
Penguins live in bad neighborhoods and ruin your reputation, value and links!
Penguins
http://art.ngfiles.com/images/44/johnnycancer_bionic-penguin-attack.jpg
Humming birds love princesses, flowers and...
and
http://irvingparkgardenclub.files.wordpress.com/2011/02/hummingbird2.jpg
Spread rumors, ignore you and don’t stay put!
Hummingbirds,
http://cdn.dolimg.com/en-US/blogs/wp-content/uploads/2013/03/Monday-Pocahontas-Hummingbird.gif
Pandas, Penguins & Hummingbirds
http://fc03.deviantart.net/fs71/i/2011/102/c/0/http://cdn.dolimg.com/en-US/blogs/wp-content/uploads/2013/03/Monday-Pocahontas-Hummingbird.gif
But who is the worst?
OHH MY!
http://webhost.pro/blog/wp-content/uploads/2012/07/Panda-Penguin.jpeghttp://bluespiderseo.com/wp-content/uploads/2013/09/google-hummingbird-algorithm.png
Content Links Content again
That depends on your site!
@Rollerblader www.AdamRiemer.me
Title Tag – 70 characters Meta tags
◦ Description 156 ◦ keywords 3
Word count – 300 – 500 minimum H tags –
◦ Create a tree to look at ◦ Outline your posts
Images◦ Name them◦ Upload and save them◦ Alt and title tags (links and images)
Videos – Viewbix.com, OneLoad.com◦ Rich snippets◦ Screen shots◦ Naming structures and links◦ Video sitemaps, Closed captioning, Transcribe them, Multiple sizes, Responsive
Content and On Page
@Rollerblader www.AdamRiemer.me
Backlinks – What are good and what are bad?◦ Neighborhood from the sites◦ Neighborhood on your site◦ Your server and IP address
Do follow vs. No follow◦ Your site◦ Other sites
Natural links vs. unnatural Internal links
Links
@Rollerblader www.AdamRiemer.me
What is the goal of your page? What is the intent of the visitor?
◦ Should you create more than one page based on intent?
How have you helped the visitor? Have you given a way to share this content?
◦ Is the share accessible by Google? What questions have you answered that
other sites haven’t provided a solution for? What modifiers have you used and have you
not used?
Content again
@Rollerblader www.AdamRiemer.me
What networks are relevant for your topic? ◦ B2B◦ B2C◦ Both
Will it send signals back to Google? Does the traffic convert into sales?
◦ Add in a redirect or custom url with a custom affiliate link to each share button so everything is trackable.
◦ What other SEO attributes are social site having an affect on? Bounce rate Pageviews Unique vs. return visitors Pages per visit Time per page
Have you gone social?
@Rollerblader www.AdamRiemer.me
Keyword Density Tags and categories if you’re blogging Full urls in your css vs. shortened urls Breadcrumbs Navigation
◦ Is it image or text based Authorship tags for Google Internal linking structures What else?
Let’s get detailed!
@Rollerblader www.AdamRiemer.me
Thank you!Adam Riemer@Rollerblader
www.AdamRiemer.me