Suchandrika Chakrabarti

Community Newswire Manager

Media Trust

Positive change through the power of media

• Open courses- Regular training sessions on marketing, digital and PR & media relations led by industry professionals

• Bespoke training and consultancy – Expert-led. tailor made training and consultancy packages to meet the individual needs and requirements of your organisation

• Productions – Award winning films for charities

• Community newswire – Our free-to-use Community Newswire service helps charities, communities and citizen journalists get their stories into the national and regional media

Engaging with Erasmus Plus UK

On Facebook On Twitter

@erasmusplusUKfacebook.com/ukerasmusplus

A case study is an interview with a happy client

DHT Case Study

The Dr Hadwen Trust gives out studentships for summer research

Story: The Dr Hadwen Trust, a non-animal medical research charity, gave grants to students to help them in their groundbreaking medical research over the summer.

Usage: Daily Mail, The Star (Sheffield), Peterborough Today, Yorkshire Evening Post, South Yorkshire Times, Wakefield Gazette, Sheffield Telegraph, The Rutland Times, North Yorkshire News, Malton Mercury, Worksop Guardian, Brighouse Echo, Thame Today, Northampton Chronicle and many more. The stories gained 98 pieces of press in a day!

DHT case study as promo

Be prepared

• After choosing the right subject and story for your needs, make sure you do your research on them

• Keep in mind a list of questions structured along

problem -> solution -> result

• Opt for face-to-face or phone interviews rather than email

Get the specifics

• Make sure you have a photo / video of them and / or their organisation benefitting from your service

• Highlight any numbers, percentages or other positive stats

• Keep it conversational, but keep it on track

Get good quotes

• Your main aim is to convey your subject’s enthusiasm for your service

• Any opinions should be in their voice, and ideally any statistics too

• Always end with “Do you have anything to add?”

Three acts:

->Conflict

->Solution

->Outcome

Beginning: Conflict

• An introduction to your subject and why they came to use your service – due to a problem, a shortfall, some other somewhat negative reason

• Did they have specific needs? What were they?

• Consider using a standfirst (bold paragraph between headline and body text) to summarise the story and get the key benefits in there at the start. Look at news stories like the one on the right for inspiration

Middle: Solution

• Share the steps the subject took to overcome the problem, such as considering organisations / ideas – helps the reader empathise

• How / why did they find and choose you?

• How did you help?

• Pitch your service or project here, blow your own trumpet!

• Be honest about any problems that arose

End: Outcome

• This is a summation of the positive effects your organisation had upon the subject

• Read the case study through before writing the conclusion

• Get in as much tangible evidence as you can: statistics, pageviews, sales, anything that quantifies the effect you had. Make sure you get them in without too much jargon

• How is the subject doing things differently now?

• Do they have any advice?

Then tell the group which details you remember from your partner’s

story