WRITE Drunk EDIT Sober 11 TIPS TO HELP MARKETERS EDIT IN A JIFFY

Writing compelling marketing content can be tricky. But passion will make you a writer worth reading.

Uncork that passion! Write without inhibitions. Make it fun. Make it a carnival.

Let the stream of consciousness flow!

“Don't let the ‘writing rules’ bog you down when you're drafting your story; they don't matter when you're writing it, only when you're editing.”

WRITING TIP:

And once you have exhausted your words, take a step back.

You are now ready to revisit your content as an editor.

Here are 11 tips to help you edit in minutes.

1 Save your doc in a convenient location with an updated name to reflect the latest changes.

2 Set the language for your doc; Choose a legible font with an appropriate size to aid reading.

Enable track changes – you can choose to work in either view: Final or Final Showing Mark up. 3

Use the Find and Replace tool to identify and eliminate all instances of double spacing between words.

4

Run spell check to fix any red/green squiggles. But remember it won’t spot misspellings that form another word.

5

Run the cursor along each word you read; this will help you correct any errors pronto.

6

•  Space before punctuation marks •  Randomly capitalised words within sentences •  Proper nouns in lower case •  Use of it’s vs. its •  Commonly misspelled words

Look out for the following errors: 7a

7b Here are some examples:

Don’t rest on a sentence for too long; you can always revisit it later. Don’t forget to highlight it. 8

Ensure that all hyperlinks placed within the text are functional and highlighted. 9

Check for any footnotes/endnotes cited within the text. 10

Once you’ve completed editing, proofread the text with the same care, for anything that you might have missed.

11

Compelling marketing content will: Attract quality traffic

Enhance reputation and brand perception Help you beat competition

So loosen up, silence the inner critic and let the spirit talk!

Need help refining your marketing content?  Write to us at hello@happymarketer.com

or visit us at www.happymarketer.com

Author: Shruti Garodia Linkedin: www.linkedin.com/in/shrutigarodia Twitter: @flirtingshadows