Julien Ferla Head of Digital - jferla@bgcom.ch

World Wide What ?… or how innovations influ the future of « communications »

Internet and the Digital technologies have been one of the biggest upheaval since the

Industrial Revolution

Acceleration:to reach an audience of 50 million people it took radio 38 years, television 13 years, internet 4 years, the iPod 3 years, facebook 2 years,

and it took the iPhone 3GS just 3 days to reach 1 million users...

The first website was build and put online at the CERN on 6th of August 1991

World Wide What ? computer «web» to change billions of lives (yeah,right) The Sun may 20, 1991

Internet is about sharing, Internet

spread ideas, Internet belongs to

everyone, Internet is about you and me

YOU enter in the conversation

internet is great new territory for brands

you need to learn how to navigate to these lands

One to Many

someone talk about your brand

many to many

only 14% people trust advertising

but 92% trust peer recommendations

it’s all about experience not only brand visibility.

people hate advertising but they love entertainment, they

love content.

Internet and technologies have

forced the brands to change

Dell had to change its technology,

thanks to their angry customers

Kodak died, they should have

invented instagram

Facebook bought instagram for 2 billions dollars

with brand experience and

creativity, you can sell old

school razors or shampoo on the internet

Results: after one campaign and 2 years of existence

13 million views on youtube

12,000 orders after 48 hours

$14.4 million on just blades

200,000 active subscribers

loyal customers

Results:

6 million views in one day / 40 after the first week

In the last 3 months sales were up 55% Old spice is now the #1 body wash brand for men

Results:

68 million views on youtube

more than hundred parodies

A B2B ads that doesn’t suck !

you are in the digital marketing age, what are the next opportunities ?

What will shape our future ?

Self Driving car

Green

Energy

3d printing

Data

Mobile and Realtime

Content

Learning

Crowd - sourcing - funding

collaborative economy & Sharing economy

No touch interface Wearable

Recap - digital age

“Adapt or Die” Brian Solis, What’s the future of business

Recap - digital age

“Protect the future from the past”Tim O’Reilly, Create More Value Than You Capture at #sxsw

Recap - digital age

“Less is more”Barry Schwartz, The paradox of choice

Recap - digital age

“Start with why” Simon Sinek, Start with why - Golden Circle (What, How, Why - Believe what you believe - People don’t buy what you do, they buy WHY you do it)

Recap - digital age

“Adapt or Die” Brian Solis, What’s the future of business

“Protect the future from the past”Tim O’Reilly, Create More Value Than You Capture at #sxsw

“Less is more”Barry Schwartz, The paradox of choice

“Start with why” Simon Sinek, Start with why - Golden Circle (What, How, Why - Believe what you believe - People don’t buy what you do, they buy WHY you do it)

We don't just sell services anymore, We create tools,…