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#RPWT #RPWT Matt Blumberg Chairman and CEO, Return Path Email in 2020: Getting More from Email Data

World Tour Keynote Presentation - London

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Page 1: World Tour Keynote Presentation - London

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Matt BlumbergChairman and CEO, Return Path

Email in 2020:Getting More from Email Data

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Email Volume is Growing!

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222% ROI 66% of Consumers 20% of Sales

Email Drives Purchases

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Email Marketing Goals Today

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Drowning in Data

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Futureproof Your Marketing

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Your Inbox Knows All About You

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2.5 billion+Mailboxes in the

provider cooperative

2.5 million+Consumers

in the end-user panel

50 billion+Messages

scanned and parsed

The Return PathData Platform

We curate exclusive information and translate it into unexpected insights, empowering clients and partners to make great decisions.

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Sender Reputation Matters

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Deliverability Matters

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Client Success: Paperless Post

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List Quality Matters

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Real-Time Email Validation

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My email campaign went to spam. Sad!YUGE Drop in Opens

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Clutter Matters

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Total List Size Total Opens Total Clicks Total Revenue

Client Success: Major Online Gift Retailer

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Affinity Matters

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Total List Size Total Opens Total Clicks

Client Success: Financial Services Company

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Content Matters: The Art of Persuasion

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The Time is NOW

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Thank You