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The World of Oracle Eloqua ReportingTwin Cities OMC User Group | September 27, 2016
9/27/16
Trent Haun Manager, Analytics & Integration 763.515.2269 [email protected]
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Tricia Duncan Analytics Consultant 763.515.4919 [email protected]
MEET THE TEAM
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Insight, Analyzer, comparison good-to-knows
Overview, timeline, action plan
When is right, suggestions, how to get started
TODAY’S AGENDA
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Future World: Facts About Future State
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Out of this World: Beyond Eloqua's Native Reporting Options
Current World: Overview of Reporting Today
Q&A
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CURRENT WORLD
Overview of Reporting Today
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CURRENT WORLD Overview of Reporting Today
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Insight
‣ Out-of-the-box
‣ Reports
‣ Dashboards
Pros & Cons
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CURRENT WORLD Overview of Reporting Today
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Analyzer
‣ Custom
‣ Reports
‣ Dashboards
Pros & Cons
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FUTURE WORLD
Facts About Future State
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FUTURE WORLD Facts About Future State
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OBI: Oracle Business Intelligence
‣ New Reporting Tool
‣ Not stand alone
‣ Same data warehouse
‣ Currently in Controlled Availability
‣ GA in 2017
‣ Oracle working on transition plan and best practices
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FUTURE WORLD Facts About Future State
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OBI Homepage
Folder Structure
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FUTURE WORLD Facts About Future State
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Analysis Interface
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FUTURE WORLD POV on OBI for Oracle Eloqua
Pros ✓ Same data structure (also a con?)
✓ More visibility into the data model
✓ Significant amount of time to adjust
✓ Talking to customers about best practices (100 in beta)
✓ New/modern user interface
✓ Thorough documentation
✓ Same type of users as Insight: Reporters and Analyzers
✓ More intuitive interface - but still drag and drop system
✓ More visibility into the data model
✓ More/better support
✓ More straight forward with what you can and can’t do with custom reporting
Cons ✓ Custom reports will need to be
rebuilt
✓ Limited beta preview
✓ Limited data structure
✓ Limited visualizations
✓ Same out of the box reports
✓ Same limited function/ calculations
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FUTURE WORLD Facts About Future State
Provided XML and SQL
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FUTURE WORLD Facts About Future State
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Gartner’s Magic Quadrant
G2 Crowd Grid
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OUT OF THIS WORLD
Beyond Eloqua's Native Reporting Options
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OUT OF THIS WORLD Beyond Eloqua's Native Reporting Options
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What data can you take out of Eloqua?
‣ Activity
‣ Contacts
‣ Accounts
‣ Object Metadata (Campaigns, Email Assets, etc.)
‣ Custom Object Data
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OUT OF THIS WORLD Beyond Eloqua's Native Reporting Options
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How can you get it out?
‣ Query the Eloqua Bulk API (partner with IT)
‣ Data Transporter Apps (talk with us after!)
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OUT OF THIS WORLD Beyond Eloqua's Native Reporting Options
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Why?
‣ Build your own models (Custom attribution, etc.)
‣ Blend with other data sources (CRM, Social, Finance…)
‣ Build your own visualizations, view trends over time
‣ Historical record (>25 months for long term analysis)
‣ Unleash your analytics team (or hire one :) )
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OUT OF THIS WORLD Beyond Eloqua's Native Reporting Options
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Q&A
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