Upload
augure-reputation-management
View
117
Download
3
Tags:
Embed Size (px)
Citation preview
BPRESS per #AUGUREINFLUENCER-‐ 9 APRILE 2015
QUICK FACTS
§ www.bpress.it § founded in 1990 § 100% Italian capital § HQ in Milano § staff of 30 § 3M € turnover § top-‐15 Assorel (Italian AssociaJon of PR Agencies)
§ 40 clients in 9 markets § consulJng and services in 3 areas: ü Public RelaJons ü MarkeJng CommunicaJons ü Social Media MarkeJng
2011 Italian
Consultancy of the Year
The Holmes Report
§ affiliaJons: ü Assolombarda ü Worldcom PR Group
§ sister company: NOW!PR www.nowpr.it specialized in Financial PR, Healthcare, Tourism and Tech
§ Awards (recent): ü The Holmes Report: Italian PR Consutancy of the
Year 2011 ü Premio Assorel: Best Digital PR Campaign 2008 ü Worldcom PR Group: Best EMEA Case History
2013
OUR SERVICES PUBLIC RELATIONS
COMMUNICATION CONSULTING › PR strategic consulJng for -‐ reputaJon management -‐ brand launch or [re]posiJoning -‐ products launch
› Mapping of influencers and brand ambassadors › Speaking plaeorms › Crisis Management › Issue Management
MEDIA RELATIONS › Strategic Media RelaJons and Blogger RelaJons consulJng › Corporate PR › MarkeJng PR › Financial CommunicaJon › Media monitoring of press/online/radio/tv › Strategic analysis of offline/online coverage › SEO-‐OpJmized media content › Online Press Rooms
EXECUTIVE TRAINING › Media Training, Public Speaking Training › Social Media Training
SOCIAL MEDIA MARKETING STRATEGIC CONSULTING › Social Media strategy for online reputaJon/branding › Social Media Monitoring and Online AudiJng › Digital PR and Blogger RelaJons › Social Media Crisis Management
ENGAGEMENT ON SOCIAL CHANNELS › Social Channels acJvaJon and management › Content MarkeJng /disseminaJon across Social Media › ConversaJons management across all plaeorms (Twiher, Facebook, LinkedIn, blogosphere)
WEB MARKETING › Google Adv, Facebook adv, SEO and SEM
MARKETING COMMUNICATION › Launch Events and Temporary Shops organizaJon › ConvenJons and Company events organizaJon › Guerrilla MarkeJng, ExperienJal MarkeJng › Lead generaJon campaigns and Direct MarkeJng › Market Research and surveys › Video producJon
4
OUR CLIENTS
DESIGN COOKING RANGES POWER FOR MARINE AND ENERGY
PLANT BASED FOOD
LANGUAGE LEARNING APPS
VISUAL SOCIAL PLATFORM
IT SYSTEM INTEGRATOR
TLC CARRIER
MULTIUTILTY
MUSIC APPLIANCES PASSENGER RIGHTS MANAGEMENT
5
B2B/CORPORATE PR EXPERIENCE
• Public RelaJons strategy • Media RelaJons Programmes • Thought Leadership Projects • Trade MarkeJng Projects • Public Opinion/Advocacy Programmes
6
INTERNET BUSINESSES EXPERIENCE
• Public RelaJons strategy • Media RelaJons Programmes • Consumer engagement • Social Media AcJvaJon
7
LG ELECTRONICS SOCIAL & MEDIA EVENTS
CASIO G-‐SHOCK TEMPORARY STORE
ALPRO COCONUT LAUNCH
SONOS MEDIA EVENTS
SPOTIFY ITALIAN LAUNCH BERTAZZONI KITCHENS TEMPORARY SHOWROOM
SAN PELLEGRINO BLOGGER EVENT
CONSUMER EXPERIENCE
8
SOCIAL & DIGITAL PR EXPERIENCE
9
LG LEARNING FROM YOU
LG LEARNING FROM YOU
10
Dialogare con gli utenJ per progehare smartphone a misura d’uomo è la sfida di LG. L’abbiamo vinta ahraverso i FORUM TECH e MOBILE, creando un VIP circle di BRAND AMBASSADOR che ogni giorno divulgano in rete messaggi posiJvi sull’azienda e i suoi prodou.
LG SOCIAL USERS FORUM USERS CONSUMATORI
G-‐SHOCK INCONTRA LE COMMUNITY
Milano Design Week 2013 e 2014: G-‐SHOCK TEMPORARY STORE. Un mese di evenJ per far vivere lo store di Corso Ticinese: breakdance, graffiJ art, hip-‐hop, music beat. Ogni seumana abbiamo coinvolto le community in target con il brand con risultaJ immediaJ anche sulle vendite in store.
BREAKDANCER GRAFFITI TRIBE HIPHOP LOVER
G-‐SHOCK INCONTRA LE COMMUNITY
ALPRO FOOD ACADEMY
ALPRO è leader in Europa nella produzione di bevande a base vegetale: la sfida è valorizzare la versaJlità della soia nella cucina di tuu i giorni lavorando con gli influencer nel seYore food – food blogger e giornalisJ – per raggiungere i foodies italiani. Seeding di qualità, show cooking con cucina a^va e con chef specializzaJ per diffondere il plant based power.
ALPRO FOOD ACADEMY FOOD BLOGGERS GIORNALISTI FOOD LOVER
KIKKOMAN JAPAN VS ITALY
La salsa di soia Kikkoman è orgogliosa delle sue origini giapponesi, ma vuole inserirsi anche nelle abitudini alimentari italiane. Creiamo una “sfida” tra Giappone e Italia coinvolgendo due Chef stellaJ dei due Paesi, valorizzando le caraherisJche dei prodou nelle due cucine per food blogggers e foodies influencer
CHEF STAR FOOD BLOGGERS
FOODIES
KIKKOMAN JAPAN VS ITALY CHALLENGE
SPOTIFY ARRIVA IN ITALIA
Una nuova cultura della musica sbarca in Italia: lo streaming di SpoJfy. Come comunicare il nuovo trend? La SpoJfy Lounge a Sanremo! Raccontando e facendo provare il servizio a giornalisJ e celebriJes in anteprima
MUSIC JOURNALISTS CELEBRITIES
SPOTIFY ARRIVA IN ITALIA