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Wolfgang Essentials 2016 - The Cross-Channel Gospel Choir

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Page 1: Wolfgang Essentials 2016 - The Cross-Channel Gospel Choir

Don’t worry we’ll sort yer title slide out

Page 2: Wolfgang Essentials 2016 - The Cross-Channel Gospel Choir

Mozcon 2015

Page 3: Wolfgang Essentials 2016 - The Cross-Channel Gospel Choir

“Audiences Are Valuable Brand Assets”

Page 4: Wolfgang Essentials 2016 - The Cross-Channel Gospel Choir

June 25th 2015

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Facebook -> YouTube -> Google

Page 8: Wolfgang Essentials 2016 - The Cross-Channel Gospel Choir

Facebook -> YouTube -> Google

ROAS 1:1

ROAS 11:1

ROAS 51:1

Page 9: Wolfgang Essentials 2016 - The Cross-Channel Gospel Choir

Customers -> Repeat

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Customer -> Advocate

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Customer -> Advocate

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“Audiences Are Valuable Brand Assets”

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Carefully Crafted Cross-Channel Conversations

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Mozcon

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Cookie Crumbles

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Customer Match Launched

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