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AWINTER PROJECT

ON“MAHARAJA DEHYDRATION PVT. LTD.”

PREPAID BY:- PROJECT GUIDE:-

Mehul D. Vala (115) Prof. Krupa Mehta

S. K. PATEL INSTITUTE OF MANAGEMENT AND COMPUTER STUDIES

GANDHINAGAR.

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FLOW OF THE PRESENTATIONIntroductionCompany profileProduction DepartmentMarketing DepartmentHuman Resource DepartmentFinance DepartmentConclusionBibliography

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INTRODUCTION

Maharaja Dehydration Pvt. Ltd. was established in 2003. There were two dryer machines in starting. They were producing 2000 MT dehydrated onion products annually.

To fulfill customer demands, the company's production capacity was increased for dehydrated onions & powder to 6 MT & 10 MT per day respectively.

The company has increased its scope of production by starting production of various garlic products as well.

Maharaja Dehydration Pvt. Ltd. supply its product into Germany, U.K., Brazil, Australia, New Zealand, Sri Lanka, Malaysia, Netherlands,U.S.A., etc.,

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COMPANY PROFILE

NAME MAHARAJA DEHYDRATION PVT. LTD. 

ADDRESS National Highway – 8E, By Pass Road, Near Bridge,Umaniyavadar. Mahuva-364290.Dist.: Bhavnagar. (GUJRAT) INDIA.

Phone no +91-2844-246477 +91-2844-246377

Website www.maharajadehydration.com

Establish of Year :

2003

Director Mr. Vitthalbhai Koradiya

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Type of Firm Private Limited

Bankers SBI & HDFC BANKE-mail address mdpl@maharajadehydration.com

Salary System Monthly

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PRODUCTION DEPARTMENT

Onion Season Onion Specifications Storage methods of onions Price of onions

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MANUFACTURING PROCESS

Purchase Onion

Peeling

Washing

Slicing

Dehydrating

Air-cooling

Moisturizing

Grading

Inspection

Packing

Storage

    

      

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Dehydrated (air dried) Products

RED ONION

White onion

shallot

Garlic

Green & White leek

GREEN CHILI

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Cabbage

Carrot

Potato

Beet root

Tomato

Lemon

Ginger

Bitter Gourd

Fried onion

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MARKETING DEPARTMENT

Maharaja Dehydration Pvt. Ltd. Marketing structure is as under.

ORGANIZATION STRUCTURE OF MARKETING DEPARTMENT

EXECUTIVE DIRECTOR

 

MARKETING MANAGER

SALES EXECUTIVES

MANAGING DIRECTOR

 

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PRODUCT PLANNING

Product planning involves following issues. Packaging Branding After sales service Organizing Product research

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MARKET SEGMENTATION

Maharaja Dehydration. Pvt. Ltd. is segmented it’s market on the basis of Geographical Segmentation.

They made segmentation on the basis of cities like Mahuva, Gondal. This is an easier way for the purpose of providing a smooth working organization.

 

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PRICING POLICIESThe company is taking following factors into consideration while fixing the price. Purchase price of Raw material Cost of production. Transportation cost. Taxes. The price of competitors. Profit margin

In the company price is fixed by Managing Director and they also take vote of marketing and finance manager.

Their pricing method is as follow.

Purchasing price + cost of production + variable cost +profit = Selling Price.

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CHANNELS OF DISTRIBUTION

Maharaja Dehydration Pvt. Ltd. Follows the following channels of distribution , And they sell to product through internet.

Manufacturer Retailer Consumers

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SALES PROMOTIONDISCOUNT:LIBERAL PAYMENT:

ADVERTISING• Exhibition• Foodfair• Magazines• InternetMARKETING RESEARCH• Marketing research has three roles: descriptive, diagnostics and

predictive.

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 HUMAN RESOURCE MANAGEMENT

ORGANISATION STRUCTURE OF HUMAN RESOURCE DEPARTMENT

 

MANAGING DIRECTOR

EXECUTIVE DIRECTOR

 

HUMAN RESOURCE MANAGER

PRODUCTION HEAD

 

SUPERVISORS

 

CLERK

 

WORKERS

PEONS

 

 

  

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TIME KEEPING SYSTEM

Time keeping system of the company is as below.  There are three shifts for workers. 6:00 A.M. To 2:00 P.M. 2:00 P.M. To 10:00 P.M. 10:00 P.M. To 6:00 A.M.For office staff, 08:00 A.M. To 12:00 P.M. 02:00 P.M. To 06:00 P.M.  [Lunch Time: 12:00 P.M. To 02:00 P.M.]

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PERSONAL RECORDS Maharaja Dehydration. Pvt .Ltd. Also keep personal records of the employees

Name and address

 

Designation

 

Contact number

 

Monthly salary of the employee

 

Education and qualification

 

Attendance

 

Overall performance

 

Blood group

 

Age, sex and any other decease if any 

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FINANCE DEPARTMENT

As information is not available regarding market value of assets, I cannot define whether it is over capitalization or under capitalization.

 

CAPITALIZATION 

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WORKING CAPITAL MANAGEMENT

In Maharaja Dehydration Pvt. Ltd. the working capital management is sufficient enough to meet their expenses. They take care that no interruption comes in the way of regular business as well as in production function.

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CONCLUSION

This report is prepared from the available data which Maharaja dehydration Pvt. Ltd. has provided to me. It is found to be all of the leading industry producing onions.

This unit is well organized & well managed. Its products are popular in whole Gujarat and many countries.

They are having good reputation in the market. It can be concluded that Maharaja dehydration Pvt. Ltd. Is large unit, &

also a successful organization having bright future. This unit is a profit making one & production is increasing gradually. The management of the company is well planned and very effective.

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RECOMMENDATIONS

“Maharaja Dehydration Pvt. Ltd.” needs to make its marketing team strong and also it should increase marketing activities such as promotional campaigns.

  “Maharaja Dehydration Pvt. Ltd.” can also use Newspapers

and Local News Channels as a medium of advertising. The another thing what I want to suggest that this year the

company earn a good return so if the company utilize that profit in most efficient manner it will work for the company.

 In distribution the firm should be more emphasize to retailers

and whole sellers than salesman. 

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BIBLIOGRAPHY

 Marketing Management 11/e, Philip Kotler,

Pearson Education.Marketing Management , Sheth Publication

Pvt. Ltd.   WEBSITE:www.maharajadehydration.comhttp://en.wikipedia.org/wiki/Demand

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Thank You