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Lilia GlazovaCEO, PR News

Winning Integrated Measurement

Regional Features• Internetization/Digitalization

increase of internet usage among 55+

>90% penetration in the cities with popularity more than 1 mln people

>40% all over the country• Local social networks (Vkontakte,

Odnoklassniki)• National TV as main channel• Cross platform media planning

Client Landscape – 50/50

Local companies go for traditional structure – marketing, advertising, PR/communicationsInternational companies

bringing integrated marketing communications structure to the local market

Integrated Communications and Measurement

• Communication and measurement agencies/companies consulting the clients (trendsetters)

• High competition between advertising and PR agencies (establishing market positions)

Team Work

Combining capabilities of different professionals

Partnerships with different research companies (online surveys, advertising research, etc.)