TheGenesis for LabelsThe world first marketing cloud for music

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About Gravity4

Gravity4’s is the World’s First High-Frequency Marketing Platform built for brands, agencies, and publishers who are serious about their ROAS.

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About Gravity4

We launched on

July 17th, 2014 in San Francisco, CA

We grew from

5 employees on launch date, to now 450+ employees

in 18 offices globally.

Acquisitions

15 acquisitions to date.

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Some of our clients

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Music industry at a glance

Current “Smart Link” offering

Smart URL.it allows for iTunes link tracking & retargeting• Multiple cookie jump, resulting

in 25% match rate

Po.st allows for retargeting• Multiple cookie jump, resulting

in 25% match rate

LinkFire landing page to choose streaming provider• Retargeting available via separate DSP• Multiple cookie jump, resulting

in 25% match rate

Social Media

• Most widely used form of communication from artists to fans

• No data capitalization• No “owned” data to use for merchandise

campaigns, ticket sales, etc.

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Gravity4 Solution: TheGenesis for Labels

The World’s First Marketing OS for Music

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Features

Intelligent links Cross-device/Channel retargeting

Affiliate Revenue

Real-time insights Device and country targeting Customization/custom domains

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Supported services

iTunes/Apple Music

Microsoft Music

Tidal

Vevo

Spotify

SoundCloud

7Digital

Raphsody

Rdio

Mix Radio

Youtube

Amazon

Google Play

Deezer

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Beautiful landing page with a smart link for artists

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Create vanity URLs for individual artistsGenerates 30% higher clicks due to audience trust

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Use fans as first-party data with Gravity4 DSP

Display, mobile, video, Facebook, Instagram, search

Retarget users on iOS devices and Safari

• No one else, in the world, can do this

• Use data to sell concert tickets or merchandise

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Real-time Tracking & Analytics

• View insights on social clicks, and shares

• View demographics of clicks by song, album, artist, genre, etc.

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TargetingTarget your links to fans in any country as well as any device

Target a behavior

Target specific devices

Target any country

Target user’s app

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RetargetingRetarget your fans through G4 Demand Side platform

and through our social networks retargeting apps

User leaves iTunes without purchasing

the song

User gets targeted across hist last web

experience

User listens to preview on iTunes

User lands on Genesis landing page and choses one music stream provider

User clicks on gns.io/bailando link

on Facebook artist post

User clicks on ad, comes back to iTunes

and purchase the song

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Programmatic

• Display

• Mobile

• Video

Native

• Facebook Exchange (FBX)• Facebook Native

& Mobile ads• Multi-channel Native

Search

• Paid Search Google, Yahoo, Bing, etc.

IOS Retargeting

• Only company, in the world, that can do this.

Gravity4 Marketing Cloud

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The World’s First Marketing OS for Music

Native

Video

Desire Action

Interest

Programmatic

DELIVERY PLATFORM

DMPPERSONABUILDER

Search

USERTARGETING

Awareness

THEGENESISFOR LABELS

https://gns.io/