Why use Novalead for your Marketing? - novalead.co.uk

© Novalead E&OE | 08456 170 697 | @novaleaduk | [email protected]

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Why use Novalead?



Exhibitions and Trade Shows are great. They allow you to present your product and

service to sometimes thousands of prospective customers over just a few

days, who all get the chance to see your product in live demonstrations and

question your staff.



In recent years the economic climate has made companies focus even more, on return on investment, looking closely at the costs involved

in attending trade shows.



Thousands, sometimes tens of thousands are spent on: stand space and design,

getting equipment to site and setting it up, staffing and accommodation and a myriad of other costs. And, even after all this cost

very few companies have any way to measure the true return on their

investment.© Novalead E&OE | 08456 170 697 | @novaleaduk | [email protected]


Typically companies take business cards or fill in lead forms at the show. The more organised companies send these back

to the office at the end of each day, to be data-based and ultimately passed on to

the relevant salesperson.



These leads are then followed

up in the weeks after the show.



The problem with this is, that hot

leads go cold very quickly and if your

competition is more organised, can

even be lost by the time your sales

people get round to making contact.



At Novalead we have over 50 years

combined experience setting up and

running trade shows. We know firsthand

the value of effective lead follow-up. So,

we have put this experience into

developing a simple, painless way to

follow-up with a prospect, before they

have even left the show.



Our LeadApp™ system works with standard smartphones and tablets and means you are not paying through the nose to hire expensive equipment from the

show organiser.



Our LeadApp™ system allows you to follow-up every lead with a pre-programmed marketing campaign while building a valuable prospect database and tracking your return on investment and effectiveness of

your marketing spend.© Novalead E&OE | 08456 170 697 | @novaleaduk | [email protected]


For more information on how

Novalead can make your next

event a success go to

novalead.co.uk and fill in the

online enquiry form.



We will give you access to all the

tools and services we use for a 30

day Free trial, including how to

use our Social Casting and Content

Creation services to Turbocharge

your Video Marketing.




creative marketing solutions
