Part I

It’s not too late to become a storyteller

–Stefan Sagmeister

”

“You are not a storyteller.

But "you can become

a storyteller

Honestly you better should be,

unless…

–Stefan Sagmeister

“You are a roller coaster

designer.”

Apply storytelling if you want to earn attention

Or alternatively re-invent yourself

twice a year

Imagine"

selling a light bulb

or"

selling body wash

Of course you are an authentic brand.

Who isn’t.

Talk about important things as well"

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like quality, ingredients, environment friendliness…"

somewhere else* "!

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*remember there are different goals for different stages along the customer purchase process "

OMG Jerry Seinfeld is right"

“I love advertising because I love

lying”

–Jerry Seinfeld

Yes, we know that

Because “In advertising everything is the

way you wish it was”"–Jerry Seinfeld

That’s not the important

message you should take

away

Be like Jerry!"

Be entertaining, be bold, stand out, be a character and

always be insightful "

Make use of sarcasm, exaggerate, have a twinkle in the eye

Since “I wanna enjoy the commercial. "

Because a brief moment of happiness is pretty good.”"

–Jerry Seinfeld

Make excellent use of your energy."

Apply storytelling"

PART II Talks about the HOW-TO"

mr.Michael.Kurz@gmail.comhttps://www.linkedin.com/pub/michael-kurz/9/b59/2a0

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