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1 Control where your Message Goes
LasVegasColor.com DirectMailingCenter.com
You decide who receives your direct mail. Mailing lists can easily target specific demographics like:
• Homeowners • Marital status • Families with children • Homes with swimming pools • Age brackets
2 Affordable Postcard Printing & Mailing
LasVegasColor.com DirectMailingCenter.com
Postcard printing and mailing can be very affordable, making it the ideal marketing method for smaller businesses that may not have an extensive budget or many available company resources that can be used for advertising purposes.
3 Exceptional Saturation
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Some consumers don’t read newspapers, others may not watch television or listen to the radio. Everyone gets mail at their home though, so a mailer can provide a better saturation percentage.
4 Streamline Marketing Process
LasVegasColor.com DirectMailingCenter.com
There are printers who offer a complete line of direct mail advertising. These businesses can handle everything from concept, design, printing, and mailing…freeing up your valuable employee’s time.
5 Less Competition
LasVegasColor.com DirectMailingCenter.com
With television and radio, your ads could be placed right next to your competition. This is usually not the case with direct mail because there may not be any competitor ads on the day that your mailer is delivered.
6 Comfort and Relaxation Count
LasVegasColor.com DirectMailingCenter.com
When people are at home they are less rushed and more relaxed, so they are more likely to look over your mailer and respond.
7 Target Local Consumers
LasVegasColor.com DirectMailingCenter.com
One of the biggest benefits with direct mail is that you target consumers who are local. Direct mail lets you refine your prospects to reach those who are most relevant, consumers in your general geographic area.
8 More time in Hand
LasVegasColor.com DirectMailingCenter.com
When people receive a mailer that interests them they usually keep it, and then use it as a reference later on when they need something the company can provide. Ads using other media do not generally allow for this retention.
9 Variable Imaging & Personalization
LasVegasColor.com DirectMailingCenter.com
Variable printing is a technique that allows you to change the message for certain recipients, so that the customized mailer is ideal for each consumer who receives one.
10 Can Include Promotional Items
LasVegasColor.com DirectMailingCenter.com
With direct mail, it is easy to include a key fob, a pen, a small flashlight, or even a magnet or other promotional item that is used for marketing your brand and products.
LasVegasColor.com 702.617.9000 DirectMailingCenter.com
