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WHY SHOULD
YOU
ADVERTISE?
H E R E AR E S
O M E GO O D R
E A S O N S …
IF YOU WANT TO REACH NEW CUSTOMERS THEN YOU MUST ADVERTISE.• There's always new business out there. • Your market changes constantly. Whether it's
from new families moving into the area or changing income levels which can mean changes in lifestyles, needs and buying habits.
• It can all lead to new potential customers for you, or for your competition.
• If you want a shot at that new business they need to know you're there and who you are.
• Advertising is the best way to get the word out.
ADVERTISING PAYS OFF OVER A LONG PERIOD• Believe it or not the advertising you do today is
selling customers who may make their buying decision weeks or even months from now.
• By consistently advertising you get a long-term advantage over your competitors who decide to cut back or cancel their advertising.
• In a 5-year study of more than 3,000 companies it was determined that advertisers who maintained or expanded their advertising over that five year period saw their sales increase an average of 100%.
ADVERTISING IS A SOLID INVESTMENT IN THE GROWTH AND FUTURE OF YOUR BUSINESS• Consumers who buy products or
services from you knew about your business or store before their need occurred.
• Advertising increases the likelihood that more consumers will know who you are when they decide they're ready to buy.
WHY RADIO AND W
HY STAR
99.1S P E N
D Y O
UR
AD
VE R T I S I N
G M
ON
E Y WH
E RE Y O
U G
E T T HE
MO
S T RE S U
L T S . . . RA D
I O!
RADIO ADVERTISING REACHES THE MAJORITY OF THE POPULATION
• Did you know Radio reaches over 94% of the US population over 12 years old each week?
• Star 99.1 reaches over 500,000 consumers per week in the NY/NJ metro area.
• That's far more reach than Yellow Pages or Newspapers can offer you.
OUR AUDIENCE
RADIO TARGETS YOUR CUSTOMERS• Radio can target your customers...
unlike newspaper or Yellow Pages. • It's able to reach the right people at
the right time with the right message at the right cost... far more than TV, Newspaper, or the Yellow Pages.
• With Star 99.1 you reach a loyal, trusting audience like no other outlet.
RADIO CAN MAKE YOUR AD SHINE WITH "THEATRE OF THE MIND"• The impact of your ad is magnified by the emotional and
motivating power of audio. • Research has demonstrated that audio messaging has
more impact on consumers than either video or print ads.• You can have a 100-piece symphony orchestra in your
ad, an elephant, a chorus, a laughing child or a love song ..radio can do all of that.
• With word pictures and emotion-evoking sounds, radio’s theatre of the mind makes your ad stand out from the rest!
RADIO IS THE MOST COST-EFFECTIVE BRANDING MEDIA AVAILABLE• Radio's strength is brand building which helps to
increase your customer base. • Compared to the cost of other local media, radio
advertising will reach a similar sized audience with the same frequency at a fraction of the cost.
• It's the dominant out-of-home media with the ability to reach 93% of your local consumers each and every week.
• When Radio, especially Star 99.1 is included in your plan it boosts brand recall and brand preference.
RADIO DELIVERS AND DELIVERS AND DELIVERS• Unleash the power of radio and consistently
grow your brand awareness.• What 1 ad cost you in the newspaper, you most
often would enjoy an entire week of advertising on radio.
• Radio reaches your customer wherever they are. In the home, in the car, at work, at play…..
• No other media can deliver results like radio.• Frequency, consistency and the right message
deliver results again and again and again.
WHAT ARE THE MOST FREQUENT MISTAKES ADVERTISERS MAKE?• Not having the right level of commitment
and focus. • Not being consistent and branding well
with enough frequency.• Many business owners think they need to
dabble and do a little bit of everything instead of doing one thing well.
• So don’t wait any longer, Let the Star team help you grow your business and unleash the Power of Radio!
WHAT OUR CUSTOMERS HAVE TO SAYiPlay America began working with Star 99.1 last year and we couldn’t be happier with them! It has been a true partnership for our business and the Star 99.1 listeners have become a part of the iPlay America family! Jen Quinn, Marketing ManagerOur partnership with Star 99.1 has enabled us to take our business to the next level. As a small mortgage bank (Fellowship Home Loans) it is necessary for us to advertise to bring in clients. Star 99 has been a great medium for us to brand our company, bring in fresh new clients on a month to month basis and not “break the bank” doing so. Mike and Brian of Fellowship Home LoansStar 99.1 radio has been a constant asset to the Flemington Car & Truck Country Family of Dealerships media schedule since the station's inception. From day one, Star 99.1 radio has delivered for our company trackable results, referring customers who actually come into our showrooms mentioning the station. I would highly recommend Star 99.1 radio to any business because THIS NJ Christian radio station delivers!Joe Arbadji, Advertising Director, Flemington Car & Truck Country“I would recommend STAR 99.1 to other advertisers, and I have because I get great results from it”.Joe Catalano, Owner, Jesus Book & Gift Stores“At Atlantic Stewardship Bank (ASB), we are all about building strong relationships with our partners, such as STAR 99.1, our customers as well as the communities we serve. STAR radio has been a great medium to share our messaging points and we are proud when we hear our ASB commercials on the air!”Sarah N. Ferrington, Vice President/Marketing Manager, Atlantic Stewardship Bank-Midland Park, NJ
STATION CONTACT INFORMATIONLorraine ShawSales [email protected] x3117Sean IsaacsBusiness Growth [email protected]
Carol FriedmanMarketing [email protected] x3149Courtney DeeBusiness Growth [email protected]
Ed AbelsBusiness Growth [email protected]
Tom CarranoBusiness Growth [email protected]
