From branded t-shirts to silicone wristbands, to car flags, calendars and trolley coins, promotional products are proving to be an effective method of marketing.

Here are our top ten reasons for including promotional products in your marketing plan.

1. Brand Awareness

Selecting the right promotional products will help to project a positive image of your company or organisation. They will further your reach and help to reinforce your business / cause in people’s minds.

2. Create a Lasting Impression

Promotional products last. They act as a continual reminder of your company. According to BPMA 94% of recipients of promotional products remember the brand / company associated with the items and 67% keep them.

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3. People Love Free Stuff

It’s true. People love free stuff. When you go to a conference or event one of the perks is the goodie bag. Or, think how you feel if at the end of a sales meeting someone provides you with a free gift. It creates instant ‘feel good’ and these positive vibes will be associated with your brand.

4. Low Cost

Promotional products are relatively inexpensive, particularly when compared to other forms of marketing.

5. Tangible

In an increasingly digital or virtual world promotional products are tangible. You can touch them, they’re visually appealing and they’re often functional and useful items. All of this adds to their appeal and ensures that they are not easily forgotten.

6. Encourages Repeat Business

People often associate promotional products with winning new business. However, they’re also a great way to say thank you to your current customers or supporters. They act as a great reminder of your services or products and help to encourage repeat business.

7. Support Other Forms of Marketing

Promotional products work well when combined with other forms of marketing. For example, direct mail. Instead of sending just a letter or flyer, consider including a promotional gift. This will stand out from other mail and will leave a lasting impression.

8. Not Disposable

Unlike other promotional material such as brochures and flyers, promotional items are a lot less disposable. As people equate them with gifts they are less likely to throw them away. In fact, studies have shown that recipients tend to keep promotional products for one year or longer.

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9. Versatile

Promotional products are often extremely useful and functional. It’s not all just about pens and cups, there’s a massive selection of items to choose from. Items can be carefully selected to fit in with your company ethos and businesses are coming up with creative and innovative ways to use them in their marketing.

10. It’s Not Just About Selling

We shouldn’t just equate promotional items with selling. They can be used in a number of ways. For example, to create awareness of a charity or cause, to motivate and reward and to say thank you.

Lancaster Printing is a leading supplier of promotional products in the UK.

T: +44 (0)1524 230 300E: sales@lancasterprinting.co.uk

www.lancasterprinting.co.uk