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Learn how you can cost effectively drive traffic to your site or store with mobile advertising on the Yahoo Bing Network. Mobile is the new norm, and as usage rates increase, so have ad clicks. Your customers are online — make sure your business is, too: http://bit.ly/1wfK1xc
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57% growth in year-over-year mobile conversion rates (U.S.)66x
2 out of 3 users notice mobile ads3
1 out of 5 users click mobile ads3
Mobile?Why Invest in
Mobile is the new customer norm
Mobile users are noticing and engaging with mobile ads
Get even better results with ad extensions
Mobile on Yahoo Bing Network
12%
42%
3 out of 10 searches on the Yahoo Bing Network are on a mobile device2
Bing will power the next generation of mobile search experience with Cortana.
Help your customers find the pages they’re seeking with Sitelink Extensions
Drive foot traffic to your store with Location Extensions
Get more customer phone calls with Call Extensions
Year-over-year mobile clicks on the Yahoo Bing Network have increased 2X2
Mobile CPCs are 25% cheaper than desktop/laptop CPCs1
42% of digital media time occurs on smart-phones, 12% on tablets5
Time spent on a mobile device in a day has increased 6x from 2012 to 20134
56%
57%
Mobile ad performance is accelerating
1. Bing and Yahoo internal measurement in the UK, January-April, 2014. 2. Bing and Yahoo internal measurement in the UK, January-January 2013 vs. 2014. 3. xAd/Telemetrics Mobile Path-to-Purchase Study 2013 4. eMarketer, July, 2013 5. comScore Media metrix Multi-Platform, December, 2013 UK 6. Marin Software “Mobile Search Advertising Around the Globe: 2014 Annual Report.” Jan-Apr 2014 UK
56% of mobile searchers go on to make a purchase3
2x2014
2013
