Why Has Content Marketing Become So Important to SEO

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    17-Nov-2014

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June 2014 presentation around SEO to help delegates understand the value of content and content marketing to search engine optimisation today. Covers the paywall dilemma and solutions such as Google's First Click Free

Transcript

  • 1. 1 SEO: Why Content Marketing has become so important Tim Aldiss ThinkSearch 04.06.14

2. 2 Publishing & The Internet The digital revolution Search Engine Spiders Beyond the hyperlink The advent of ebooks freemium and social media 3. 3 Print vs. The Web This session will explore how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects in social media The first revolution 4. 4 Print vs. The Web This session will explore how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects in social media The second revolution 5. 5 Print vs. The Web This session will explore how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects in social media The third revolution 6. 6 The Paywall Dilemma 7. 7 The Paywall Dilemma 8. 8 The Paywall Dilemma 9. 9 The Paywall Dilemma 10. 10 The Paywall Dilemma 11. 11 The Paywall Dilemma 12. 12 Sales & Marketing This session will explore how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects in social media The era of the keyword http://ow.ly/xjpbu 13. 13 Sales & Marketing This session will explore how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects in social media The age of social media 14. 14 Sales & Marketing This session will explore how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects in social media The Semantic Web Tim Berners-Lee: The internet is a web of documents; documents that are designed to be read, primarily, by humans. The Semantic Web is a web of information, designed to be processed by machines. 15. 15 Sales & Marketing Home Category Category Sub category Sub category Sub-sub Sub-sub Article News Category Shipping News Sub category Container News Sub-sub Container Tracking Article on container tracking Link Equity Link Equity Theme Theme Relevancy & Optimisation 16. 16 Buy offline Buy online +ad revenue Free online +ad revenue Buy offline Free online +ad revenue Buy online Sales & Marketing 17. 17 Buy offline Buy online +ad revenue Buy online +ad revenue + more customers Sales & Marketing 18. 18 Social Media for Marketing 1) Unlock everything 2) Write twice 3) User detection 4) Publish expiring content 19. 19 Social Media for Marketing First Click Free - cookie-based - controls number of free views - allows full indexation of articles - affords search engines relevance - maximises value of print 20. 20 The Content Marketing Opportunity 21. 21 The Content Marketing Opportunity Advertising Email SEO Print Sales PR Branding Social media 22. 22 The Content Marketing Opportunity Advertising Email SEO Print Sales PR Branding Social media 23. 23 The Content Marketing Opportunity Advertising Email SEO Print Sales PR Branding Social media 24. 24 ibmblr.tumblr.com Advertising Email SEO Print Sales PR Branding Social media 25. 25 The Content Marketing Opportunity Advertising Email SEO Print Sales PR Branding Social media 26. 26 The Content Marketing Opportunity Advertising Email SEO Print Sales PR Branding Social media 27. 27 28. 28 Panda update 29. 29 Panda update Penguin update 30. 30 Panda update Penguin update Hummingbird algorithm 31. 31 32. 32 33. 33 Thank you Tim Aldiss SEO & SM Consultant tim.aldiss@thinksearch.co.uk