Why Google Changes

Means Content Marketing

Is Better Than Ever

When Google changes its algorithm there

are plenty of new traffic products that come

out and some of them say that content

marketing is dead.

In fact I remember seeing one sales page

suggesting that Google no longer wants

new content – there's too much of it!

Content marketing is definitely not dead

and here's why.

The more changes Google makes the

better for those who write content for their

visitor.

So many people wrote content based on

search engine optimization and

manipulating where they would appear in the searches.

Keywords, back links, tags, etc. All these

things could be added to make your

website appear higher up the search

engines.

Lots of people did this and in turn

Google found out more and more

about how their system could be

manipulated and what loop holes

there were.

As soon as they found them they

would update the algorithm and get

rid of the weeds.

Over time it has meant that those who

write content for visitors have seen less and

less competition for showing up in the

search engines.

Is it a lot of work? Well, yes, but your traffic grows with time

and remains.

If you take a look at Google search trends

you will see the following:

Back linkingThe interest in back linking has increased

over time and peaked at the end of 2011

and beginning of 2012.

Since then peoples interest has decreased rapidly.

People know that anything they do to

manipulate the number of back links to

their website will be detected by Google

and their site will be penalized.

Keyword optimizationThe same can be seen with the trend

for the search term keyword

optimization.

In this case there has been a gradual

decrease since 2007.

Google has made it clear that

keywords don't mean anything – it's

now about keyword phrases and

overall meaning of your content.

Content marketingIf we look at the trend for content

marketing then we see something very

interesting.

1. This has always been more popular

than the 2 search trends above, so

there has always been a lot more

interest in this topic.

2. Since 2012 there has been an

increase in this search trend and a

steep increase during 2013.

So what does this tell us?

Content marketing is becoming more and

more popular because marketers are at last

realising that quality content is what Google

is looking for because that is what people

are searching for.

Content that answers their question or

search query.

Does this mean there is now more

competition? Well, in reality only the minority

of marketers are prepared to make the

effort to write quality content.

Are you one of them? If not then I

believe you are making a mistake.

The sooner you start the better or

you will have a lot of catching up

to do!

If you found this helpful then you might like to visit

my website:

KayFranklin.com

(Free download available)