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Why Content Marketing is a Waste of Time… and What You Should be Doing Instead

Marketing has always focused on using media to get peoples’ attention

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Interruption marketing doesn’t work

With the internet, brands could BE the media

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Some even became media companies

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The media produced in just 60 seconds is staggering

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We’re buried in an avalanche of content

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And we’re opting out…

Google Trends: “How to unsubscribe”

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Wait! Are becoming a media company or even just content marketing the only answers?

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“Bring an empathy to the design”

Really care about your audience and understand their needs, motivations and preferences

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Understand what they are trying to do

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Make it easy to get things done

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Make the experience convenient

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Make doing business with you enjoyable

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Make demos buzz worthy

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Make people feel special

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Don’t forget

@leighgeorge

1. Don’t separate your marketing from the product or service you sell. Everything is a brand experience.

2. Practice empathy, understand what your audience needs and consider how your purpose intersects with their passions and the challenge they’re trying to solve.

3. Drive advocacy by making sure every interaction they have with you is authentic, unique and supports audience needs

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Leigh George, PhD CEO, freedom

Email: leighgeorge@findfreedom.co

Twitter: @leighgeorge

LinkedIn: linkedin.com/in/leighgeorge

Let’s stay in touch

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@leighgeorge

Slide 1: http://codesm.com/content-marketing-understand-the-important-dos-donts/Slide 2: http://joewatchestv.blogspot.com/2013/09/how-to-advertise-at-me-buy-podcasts-and.htmlSlide 3: http://a57.foxnews.com/global.fncstatic.comSlide 4: Leigh GeorgeSlide 5: RedBull Media House screenshotSlide 6: http://blog.qmee.com/online-in-60-seconds-infographic-a-year-later/Slide 7: http://www.theguardian.com/media-network/2015/may/18/content-overload-turn-off-audiences-brands-publishersSlide 8: Google TrendsSlide 9: http://www.gkmasterson.com/wp-content/uploads/2015/08/vibe-kevin-hart.jpgSlide 10: http://www.fastcodesign.com/3050294/innovation-by-design/slacks-workplace-revolution?utm_source=facebook Slide 11: Leigh GeorgeSlide 12: Leigh George Slide 13: Apple and Ally screenshotSlide 14: Dominos screenshotSlide 15: Solestruck screenshotSlide 16: Leigh GeorgeSlide 17: Leigh George Slide 18: https://www.readingkingdom.com/blog/2011/06/14/teaching-a-child-to-read-tips/

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@leighgeorge