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Social Media
Project Management
Content
CONTENT
MARKETING
First some facts*
90% of B2C marketers were using
content marketing in 2013, compared
with 86% in 2012
* data by http://contentmarketinginstitute.com
but only 34% of B2C marketers
considered themselves effective at
content marketing
however 60% of B2C and 58% of B2B
marketers plan to increase their content
marketing budget in 2013, compared with
the 55% who said so last year*
* data by end-2013
So where is the
problem?
THE GREAT
EXPECTATIONS
Biggest content
marketing
misconceptions• It’s a sprint
• 1 click = 1 new
client
• It’s all you need to
get you there
So one does
not simply
appear in
SERP?
It’s a marathon
It’s a journey
from awareness to brand recognition
to sales
1.
Consumers
see your
content
awareness sales
2. They get to know
that you know what
you are doing
3. They associate
you with your
product4. When they
need the product,
they think of you
Your happy target!
It’s part of the mix
CONTENT MARKETING DIGITAL PR
ONLINE MARKETING
SEOSOCIAL MEDIA
MANAGEMENT
TRADITIONAL MARKETING
THE GREAT
EXPECTATIONS
PROBLEMS
WITH STRATEGY
Do you actually have a strategy?
What is it based on?
Do you know your buyers persona?
Are your goals well defined?
Do you analyse your results well?
PROBLEMS
WITH
CONTENT
Many things can go
wrong with the content!
Not original
Too many or not enough keywords
Too long or too short
Badly written
Bad images
What can go wrong
with social media?
Do you have a SM strategy?
What is your primarily goal?
Have you chosen the right social media channels?
Do the outlets fit in you content marketing strategy?
Have you found your voice?
How about paid promotion?
Yes! There are lots of
questions about social
media!
Everyone can do social
media: it’s just posting
links here and there!
ENOUGH
WITH THE
OBVIOUS
How fast does your
website load?
http://mizzpheonixrightxxxx.piczo.com/
http://mizzpheonixrightxxxx.piczo.com/
Fonts & Colours?
Flash, Pop-ups…and other things that should be banned!
DEVIL
IS IN THE DETAIL
Re-purpose
Analyse,
listen
Create
Promote
Analyse
results
Promote
again
Content Marketing
