Why brands shouldlook for believersinstead of customers

@OluyomiOjoAn Ignite Talk at

AFRICA 2015

iPhone 5 london launch

Customerswill give youtheir money

your brand’s believers will give

you their heart

vs

Transactions relationships

The best and most beautiful things in

the world cannot be seen or even touched

- they must be feltwith the heart.

Helen Keller

customerpress

investoremployees

communitiesinfluencersevangelistand more

{ ⊆ believer{

5 ways tobuild an armyof believers

FORGEt ABOUTTHE PRODUCT.

ASK THE QUESTION“WHY ARE WE IN

BUSINESS?” tHEN CONNECT WITH

PEOPLE WHOLOVE YOUR WHY

1

give a lotof damnGo the extra mile to say words like:THANK YOU, WE ARE SORRY, HOW CAN WE HELP?we love you, we messed up, let’s fix it

2

show youcare. and

mean it

3

INVOLVEyour usersrelease productsin beta and let youruserS help you build it.It becomes their own

4

becommunity

driven

5

6, 7, 8, 9, 10...add yours

IMAGE CREDITSwww.juliewilkes.comwww.v3.co.ukwww.irishviews.comwww.helenkellerfoundation.orgwww.image.ietechcabal.com

@OluyomiOjo