WORLD’S LEADINGLINKEDIN TRAINING COMPANY

Why Branding Is So Important on LinkedIn

INTRODUCTION

I was recently at an awards night late 2016 where our company was ranked in the Top 100 Coolest Companies in Australia. The team and I were enjoying a few drinks and waiting for our name to get called so we could accept our award of the coolest company in Australia.

Unfortunately though, this year wasn’t to be, we came second in our category.

We stayed around to talk to some of the other finalists and the businesses that are striving to be finalists next year. In attendance were a few start ups who were obviously there to learn a thing or two from the companies in the finals.

THE BEGINNING

After our company was given a mention on stage, we went to a break and during that time, a startup founder by the name of Greg came up and started talking to me about LinkedIn.

He said that he had been connecting with his target market on LinkedIn, but was struggling to get them to convert to a meeting or even a phone call. Greg hadn’t been following any type of system and was hoping our program could help him.

After I gave him a bit of advice and told him to download our Free Digital Guide and Video on our 3 step methodology to generate leads through LinkedIn, he gave me his business card.

THE THREE REASONS

I saw that he had connected with me and sent me a sales letter straight to my inbox after I connected with him a few months ago. Now I remember him, I’d put him straight in my spam bucket.

I then looked at his LinkedIn profile, his website and did a quick Google search on him and remember why I never replied to that message. His branding and communications were really poor.

Due to this, I felt inspired to write an article sharing the 3 reasons why branding is so important on LinkedIn to help other people who might be finding that they aren’t getting in front of people from their LinkedIn marketing efforts.

DON’T MAKE YOUR FIRSTIMPRESSION YOUR LAST

When I talk about branding, I’m talking from a holistic standpoint of your website, LinkedIn profile, communications and even your company social profiles. Any touch point that might be in front of a prospect.

The main reason why people won’t connect with you offline through LinkedIn is because your branding is either nonexistent or horrible.

BE ALIGNED WITH YOURTARGET AUDIENCE

I see a lot of people completely disconnect from their target market through their branding.

If you’re targeting high end corporate companies, your branding needs to resonate with them. You’re not going to be able to sell a $50,000 website if your own company website looks like it cost $200.

Sure more established companies that have had clients for a long time can get away with having a poor presence due to their length in the marketplace, but for someone new entering the market or for a company looking to grow - you need to be setting the standard.

ALL DIGITAL ASSETSNEED TO BE CONSISTENT

The final piece of the puzzle is to ensure all your branding and communications are consistent across all platforms.

Maybe the about section on your website is different to how you explain your company on your LinkedIn profile. Maybe you haven’t updated your Facebook page with your new branding and it looks different from your website.

All of these inconsistencies raise doubt in your prospects mind. If you want to be the best you need to resonate, look superior and stand out.

WORK ON IT!

This may sound extremely superficial, but you need to understand how the brain works, it takes shortcuts based on the information available. If that data is incohesive, unconsciously the prospect makes an assumption and that assumption is never a positive one.

That’s why if you can work hard on getting your branding right and invest where you need to, I can promise you will start to get more meetings and improve those conversions rates.

DISCOVER THE 3 STEPS TO LINKEDIN MASTERY

Want to learn more about LinkedIn? Download our FREE digital guide today and learn how you too can start using LinkedIn to generate a ton of media exposure, secure joint venture partnerships and build hundreds of new leads for your business. Over 18,000 companies have now benefited from this methodology. Access it Here!