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There is no doubt you get to know what your consumers are saying about your products but social media also enables you to collect Business Audience Data. If you are not using Social Media as marketing strategy for your B2B company, you are definitely losing on a huge opportunity to establish your brand in the market.
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B R A I N S T O R MWhere Business becomes a BRAND!
Why B2B companies need Social Media Marketing?
A 5 Min presentation which will convey you the importance of Social Media.
1. To know your Audience
• There is no doubt you get to know what your consumers
are saying about your products but social media also
enables you to collect Business Audience Data.
• Social media gives you a chance to know exactly-
– WHAT consumers want?
– WHY they need it?
– WHEN do they need it?
2. To Reach out to your Audience
• Social Media opens gate for manufacturing companies to
build user communities on various networking platforms.
By partnering with consumers to help create and share
content, brands add more credibility,
• However, you need keep in mind that reaching out to
your prospects cannot be done just once, you need to
continue and nurture conversations to make an impact.
3. To Tap into new Markets
• At some point you will feel a need to step into a new
market, maybe by coming up with a new product, this is
when your nurtured and active social media consumer
base helps a lot.
• With a substantial amount of social media consumer
base you have a chance to influence your presence in
other industries as well.
4. Engage your prospect
• Don’t just limit yourself to single platform, for most
industries LinkedIn would be a perfect platform for
promotion however this may be not the case for you.
Know your buyer persona where you can find your target
audience.
• Once you have a nurtured consumer base on social
media platforms take them gently through your buying
cycle.
This is what B2B marketers say…
87% say they use Social Media
83% say they share articles on website
77% say they use Blogs
This is what B2B marketers say…
71% say they use Case Studies
70% say they use Videos
78% say they use eNewsletters
Conversions for different Social Media Platforms
Google+
12.73%
6.73%
0.21%
83%
Conclusion
• It is clearly visible from the presented facts that B2B companies too need social media marketing.
• Now would be the perfect time to invest time and resources to organize a social media plan.
• Always remember that social media strategy is not universal, what works for others may not work for you.
• Research - Analyze - Organize - Implement - Improvise.
Thank You!
Akash H.
