Why and How to Improve the Loading Speed of an E-commerce Website?

Loading speed of an e-commerce website is an important factor determining its performance. The following article explains the reasons and tips to improve this speed.

For any e-commerce website to have a competitive edge over its rivals in the online business scenario, several factors need to be taken care of, an essential one among which is the time taken for its pages to load. The loading time here plays a pivotal role in providing a good user experience. Regardless of what your website deals with or how appealing it looks, it is bound to create a bad impression on users if it takes too long to load.

Internet users across the world have a lot of things in common, lack of patience being one of those. They expect everything they want online to show up quickly and there is nothing wrong with that. The very purpose of using Internet is to save time and effort, and a slow website defeats the same. Needless to say, a user would rather visit another website instead of wasting time on a website that is too slow. Statistics have shown that an average user spends more time on fast websites than that on slower websites. E-commerce SEO in India, as a result, has started to focus on website loading speed as well. Some of the main reasons to improve this speed include:

Speed of your website has an influence on its ranking as well. Users normally expect a website to load within two to five seconds when they

have a high-speed internet connection. Any website exceeding this time limit is likely to be rejected by the user.

Mobile traffic gets hampered when your website is too slow. Even if users intend to buy products from your website, they might lose

interest and change their mind due to the slow loading process.

Considering the above-mentioned points, entrepreneurs availing e-commerce SEO services in India, have started to take the speed concern seriously. Here are a few tips to improve the speed of an e-commerce website:

Test the speed of your website on a regular basis. Tools like “PageSpeed Insights will not only tell you about the speed, but will also give suggestions to improve it.

Make it a point to optimize your images before you upload them. Heavy images take a longer time to load and slow down the website, thus disappointing potential buyers most of whom are likely to see the product image first.

Avoid using unnecessary animation for the sake of user engagement. If your website has been planned cleverly, merely its look-and-feel is enough to engage users.

Know more about eCommerce: http://www.evomantra.com/services/ecommerce-seo