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LITTLE BIRD SOCIAL INFLUENCE REPORT FROM LITTLE BIRD

Who to know at Dreamforce - finding your connections online

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Who are the super-connected people among the crowds at Dreamforce? You might be standing right next to one and not even know it - until now. Matt Heinz, one of the world's very top experts in marketing automation and social selling, likes to run Little Bird reports analyzing the online communities around all the events that he and his clients go to. Dreamforce is no different, but this year we partnered with Matt to offer a personalized version of the sample Little Bird report you see now. These are the most-listened-to members of the Dreamforce community - by other members of the Dreamforce community. * Plug in your company's Twitter handle and your contact info at http://www.getlittlebird.com/heinz and we'll make a copy of this report with you in it, just like Matt appears with his connections analyzed on the 6th page. * PLUS - in addition to the top 50 people at Dreamforce, your personalized report will include a list of the top 20 COMPANIES (beyond Salesforce) who are the most influential corporate members of the Dreamforce community.

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Page 1: Who to know at Dreamforce - finding your connections online

LITTLE BIRD SOCIAL INFLUENCE REPORT FROM LITTLE BIRD

Page 2: Who to know at Dreamforce - finding your connections online

INFLUENCE REPORT:

Dreamforce "Always be connecting," says social sales thought leader Jill Rowley.  That's great advice, but imagine if you could zoom out and see all the connections formed by everyone in your community online.   !

That's what we at Little Bird do. In this example report, you'll see some of the results of our analysis of over 120,000 connections formed on the social web between key people in the Dreamforce community.  There are thousands of really interesting people who will be there, but these are the 50 most-connected.

Page 3: Who to know at Dreamforce - finding your connections online

Rank Insider Name Twitter Handle1 Marc Benioff @Benioff2 Jeremiah Owyang @jowyang3 R Ray Wang (王瑞光) @rwang04 Charlie Isaacs @charlieisaacs5 Peter Coffee @petercoffee6 Jeff Grosse @CRMFYI7 Ann Handley @MarketingProfs8 Dan Darcy @dandarcy9 Christopher Penn @cspenn

10 Mike Gerholdt @MikeGerholdt11 Paul Greenberg @pgreenbe12 Erica Kuhl @ericakuhl13 Geraldine Gray @GeraldineGray14 Marcus Nelson @marcusnelson15 Matt Heinz @HeinzMarketing16 Michael Farrington @michaelforce17 Jill Rowley @jill_rowley18 Charlene Li @charleneli19 David Schach @dschach20 Becka Dente @sfdc_nerd21 Nick Hamm @hammnick22 Parker Harris @parkerharris23 Reid Carlberg @ReidCarlberg24 Matthew Lamb @SFDCMatt25 John Taschek @jtaschek

TOP 50 DREAMFORCE INSIDERSInsiders are experts who have earned the trust of other industry influencers. Rank is based on peer validation—not mass popularity.

Page 4: Who to know at Dreamforce - finding your connections online

Rank Insider Name Twitter Handle26 Koka Sexton @kokasexton27 George Hu @GeorgeHuSF28 Narinder Singh @singhns29 Vala Afshar @ValaAfshar30 Zachary Jeans @ZacharyJeans31 Jon Miller @jonmiller32 Brandy Colmer @forceDotMom33 Michael Krigsman @mkrigsman34 Marcel LeBrun @lebrun35 Matt Brown @mattybme36 Adam Seligman @adamse37 Amber Boaz @amber990438 Tristan Bishop @KnowledgeBishop39 Dave Carroll @dcarroll40 Kraig Swensrud @kswensrud41 Pat Patterson @metadaddy42 Jeff Douglas @jeffdonthemic43 Gordon Evans @GordonEvans44 Kevin Swiggum @KevinSwiggum45 Natalie Petouhoff @drnatalie46 Eric T. Tung @EricTTung47 Dharmesh Shah @dharmesh48 Kyle Lacy @kyleplacy49 Joshua Hoskins @jhoskins50 Laura Fitton @Pistachio

TOP 50 DREAMFORCE INSIDERSInsiders are experts who have earned the trust of other industry influencers. Rank is based on peer validation—not mass popularity.

Follow the Top 50 Dreamforce Insiders

Page 5: Who to know at Dreamforce - finding your connections online

WHERE DO DREAMFORCE INSIDERS CALL HOME?

Page 6: Who to know at Dreamforce - finding your connections online

409 Dreamforce Insiders follow @HeinzMarketing. !These are his most influential, trusted connections.

DREAMFORCE CONNECTIONS FOR @HEINZMARKETING

These people follow @HeinzMarketing but aren’t followed back.

Missed opportunities and potential quick wins!

Most recent Insiders to follow @HeinzMarketing !!Now’s the time to deepen these fresh connections.

Compare any Twitter account to analyze competitors, sales prospects and more!

@HeinzMarketing follows 465 Dreamforce Insiders. !This is a key measure of social influencer savvy.

Grow connections by engaging with Little Bird's filtered content highlights.

Page 7: Who to know at Dreamforce - finding your connections online

SOCIAL GRAPH OF DREAMFORCE COMMUNITIES

Specialist rock stars !

• @Benioff • @Dreamforce • @marketingcloud • @richardbranson • @dandarcy

General rock stars !

• @salesforce • @rwang0 • @jowyang • @marketo • @marissamayer

Deloitte Digital !

• @alexgarcia • @Paul_Clemmons • @pludlow • @wdbthree • @GreenDotMike

Developers !• @SalesforceDevs • @appexchange • @petercoffee • @CRMFYI • @chatter

Page 8: Who to know at Dreamforce - finding your connections online

1. Grow your marketing reach. Earn advocacy from your oldest and newest influential connections.

2. Drive sales leads. Curate and add value to high-quality, influencer-sourced content and conversations to build visibility and credibility.

3. Empower employee advocates. Discover thought leaders in your company by finding out who has connections to influencers in your market—and give them the resources to act.

4. Gain market and competitive intelligence. Influencers' advocacy is the tip of the iceberg; their early insight into new opportunities offers even greater strategic value.

4 WAYS TO ACT ON THESE INSIGHTSIdentifying the top leaders in your field is just the first step. Next, start building social capital by engaging with influencers and sharing their content. (Little Bird can help with the heavy listing!)