6 pragmaticmarketing.com SPRING 2013

Which factorsdo you useto prioritizewhat to build?

Pervasivenessof marketproblems

86%

Impact on personasif solution is

provided

70%Size of customer

requesting

70%

Engineeringwork e�ort

68%

Engineering

familiaritywith e�ort

31%

Executivepressures

67%

Personalpreferences

20%

Source: Pragmatic Marketing’s 2013 State of Product Management and Marketing SurveyShare >