Where is The Smoke for the Fire

Contents What is Tobacco advertisement Controversies Statics Quotes Pakistan Tobacco Company (PTC) Impact of Tobacco Advertisement bans on consumption Tobacco Industry Tactics Tobacco Industry's Strategies Conclusion References

Tobacco advertisingTobacco Advertising refers to the promotion of tobacco products, such as cigarettes, in the media and at retail outlets.

ControversiesContentious issues are the degree to which tobacco advertising encourages people to take up smoking and to what extent individuals of different ages should be exposed to promotional messages.

Tobacco Statistics in Pakistan Pakistan is amongst the top 15 countries in

the world with reference to high tobacco consumption. Cigarette is the most commonly used tobacco product in Pakistan. Apart from cigarette, other forms of smoking tobacco are also getting popular including cigars, shisha, snuff, gutka, chewing tobacco and pan.

22 to 25 million people are consumers of smoking tobacco products with at least one smoking member in 55% of the households

Statistics Evidence shows that cigarette displays in shops

can encourage young people to start smoking. 5% of children aged 11-15 are regular smokers more than 300,000 children under 16 try smoking each year 39% of smokers say that they were smoking regularly before the age of 16

Every year more than 300,000 under-16s try smoking for the first time.

Quotes“We cannot ignore the fact that young people are recruited into smoking by colorful, eye-catching, cigarette displays. Most adult smokers started smoking as teenagers and we need to stop this trend.

Quotes “Banning displays of

cigarettes and tobacco will help young people resist the pressure to start smoking and help the thousands of adults who are currently trying to quit.

Health Minister Anne Milton – 2012”

Pakistan Tobacco Company (PTC) BackgroundBeing the first multinational company in the country, Pakistan Tobacco's operations started in 1947 and it was first foreign direct investment from British American Tobacco Company in the sub-continent. The company produces high quality branded products for customers Benson and Hedges, Gold Leaf, Capstan, Gold Flake and Embassy

Corporate Social Responsibility by (PTC) They control their

impact on environment by using 3R's principle i.e. Reduce, Recover and Recycle.

They basic aim of PTC is to control or reduce CO2 (carbon dioxide) which effect the environment badly.

Impact of Tobacco Advertisement bans on consumption whether or not advertising effects the consumption

of tobacco has for a long time been controversial.

Tobacco control advocates and practitioners argue that tobacco advertising has a positive impact on aggregate consumption and that restricting and even banning tobacco advertising altogether can reduce aggregate consumption.

Tobacco Industry Tactics

Tobacco Industry Tactics

Depiction of Smoking Scenes in TV & Films

Tobacco Industry Tactics

Tobacco Industry's Strategies “Win Win Win Approach” Tobacco industry's “Win Win Win Approach” aims at building relationship with retailers who are key stakeholders in tobacco business. Collaboration with partners like Shell Pakistan is an example of Win Win approach that mutually benefits tobacco industry's business and the retailer. Merging retailer's incentive with brand promotion Point of Sale Branding with Specific Brand Colors,

Designs and Logos to Lure the Customer through Visibility, Familiarity and Glamour

Consumer Convenience

Tobacco businesses marketing youth with the strategy “the consumer gets the rightproduct at the time and place of their choice, any where in the country”

Tobacco Industry's Strategies

Conclusion Strongly discourage tobacco advertising! Scientific

evidence reveals that there is direct relationship between tobacco advertising and consumption; partial bans are not effective to break this relationship Unless advertising is comprehensively banned, the tobacco consumption cannot be curtailed

Monitor tobacco use and prevention policies Enforce bans on tobacco advertising, promotion

and sponsorship

References http://www.politics.co.uk/reference/tobacco-advertising

http://tobaccocontrol.bmj.com/content/21/2/147.full

http://www.yespakistan.com/people/tobacco.asp

http://www.dawn.com/news/249759/new-restrictions-on-tobacco-ads