What's Up With Search, Social Media and Content?

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.

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Adam Dince @adamdince

Deluxe Corporation

http://www.youtube.com/deluxecorporation

http://www.linkedin.com/company/deluxe-corporation

http://www.facebook.com/deluxecorp

http://www.twitter.com/deluxecorp

http://www.deluxe.com/

http://plus.google.com/109212745198088572535/posts


Meet the team

Let’s talk Google

What’s going on with Facebook?

Twitter—it’s better than you think it is

Social trends and tools

What’s up with content marketing?


Adam Dince – Director, Earned Media

@adamdince

Sam Steinbring – Earned Media Strategist

@ssteinbring

Jim Gallagher– Earned Media Intern

@sinistersoup_jg

Derick Hildebrandt– Earned Media Specialist

@DerickHilde

Alyssa Doebler– Earned Media Strategist

@adoebler21


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ictsviluppo.it




Thetangential.com


reddit.com


You said I

didn’t need a

mobile site!

cbslocal.com


lazydayandsundays.blogspot.com





adweek.com





To appear here:

Local algorithm update: In addition to getting listed in the local

directories and Google Maps, for the first time

Google started factoring in traditional SEO

factors

(Content, links, user-experience)




Google loves Tim




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Content sharing

zombie

Started focusing on

relationships



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It’s maturing

P2P

Video

Live streaming social video











Not about pushing ads to people

Not about hard sales

About building relationships, friendships

and networks

Taking online relationships offline

Bringing offline relationships online

Working together to accomplish goals

About making each other successful


Static content may have seen its best day

Video and interactive content is easier and more affordable than ever before

Content is valuable when its shared by a trusted source

Online communities are thriving and it’s where word-of-mouth happens

While article to lead-gen pages still work sometimes, it’s not as effective as direct distribution

Before content marketing can be effective at scale, a trusted network must be built, which takes time and the desire to do so


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Q&A

Marketing

What's Up With Search, Social Media and Content?