Content Marketing

A crash course for savvy business owners

What is Content Marketing?

“Content marketing is the art of creating and distributing relevant and valuable content to attract, acquire, and engage a target audience — with the objective of driving profitable customer

action.” The Content Marketing Institute

Building relationships NOT selling Demonstrating your skills and expertise

Types of ContentBlog posts (Not just yours but also guest posts on other

websites)Social mediaVideos/Video blogs (vlogs)e-Newsletters Images and infographicsPodcasts

What Makes Content Great?And why is that important?

Great content is concise, interesting, new and engaging.

Great content creates credibility and demonstrates uniqueness.

Great content has longevity.Great content is high-quality and valuable to your

clients or customers.

What Makes Content Great?And why is that important?

“People believe, trust and are persuaded by those that offer value and demonstrate their knowledge the same way they believe the author of an all-star sales manual

might have a good shot at success in advertising.” www.contentconverts.com

Win by Engaging your Clients and Customers Savvy customers and clients want to know ‘what’s in it for me?’

Tell stories that your customers and clients will value. Offer knowledge and information freely. Create credibility and trust by engaging with your customers and

demonstrating your expertise in a way that helps them.

Talk to me about content creationJacqueline Outred