WELLNESS INNOVATION AND TRANSFORMATION

INSPIRING 2 DAYS

2

H&W

3

INFLECTION POINT FOR BRANDS

DO YOU NEED TO CHANGE?

4

5

AND THEY ARE WORLDWIDE

6

WHAT HAPPENS IF YOU STAY

THE COURSE?7

BLOCKBUSTER

8

“Neither RedBox nor Netflix are even on the radar screen in terms of competition, It’s more Wal-Mart and Apple.” Blockbuster CEO Jim Keyes in 2008

WHAT DOES IT LOOK LIKE

9

BUT WHAT DOES

10

BUT WHAT DOES CHANGE

MEAN?

11

A NEW CHRISTMAS CAMPAIGN WON’T HELP…

12

YOU CAN’T FAKE IT…

13

TRADITIONAL BROADCAST MESSAGING INEFFECTIVE…

YOU CAN’T PROMISE YOURSELF OUT OF IT…

BUILD

15

BUILD EXPERIENCES

BUILD EXPERIENCES

16

EASIER SAID

17

THERE ARE WAYS

FORWARD

EASIER SAID

18

RISK, REWARD AND COST VARY

19

Cost

Rew

ard

Absorb

Hiring in team has less cost and slightly less risk than acquisition

Acquire

Acquisitions are costly and high risk

Build Internally

Accelerating and scaling internal innovation reduces risk of cultural clash

Ris

k

Partner

Risk of change avoidance and partner dependency

Build Externally

External units may thrive, but the challenge will be integrating innovation.

BUILD INTERNALLY

20

BUILD EXTERNALLY

21

BUY & INTEGRATE

22

BUY (STANDALONE)

23

PARTNER

24

KEEPING YOU GOING SOS SUPPORT TIPS & TRICKS TO HELP

The Stoptober Messenger Bot

EASIER SAID

25

MANY OPTIONS,BUT WHICH ONE FOR YOU?

WHERE ARE YOU?

26

Tipping Point

DIGITAL INVESTMENT

ENTE

RPR

ISE

VA

LUE

OPERATIONAL EFFICIENCY

AMPLIFY COMMUNICATION

NEW PRODUCTS, INFORMATION, EXPERIENCES & SOLUTIONS

TRASFORM/DISRUPT BUSINESS MODELS

IMPROVED GO-TO-MARKET & AFTER MARKET APPROACH

Gap between potential and actual results

CULTURE IS KEY

27

THERE ARE BUSINESS THAT BREAK THE MODEL

28

THANK YOU!Thomas Crampton

Global Consulting Principal, Marketing Transformation

OgilvyRED thomas.crampton@ogilvy.com