Embed Size (px)
Citation preview
What to Look for in an Advertising Agency
A Top 10 Agency Checklist
You want an agency that is a great fit
One that meets your specific needs.
2
2
You want to align yourself with an agency that sees eye-to-eye on what is important to you in order to develop a long-term, mutually beneficial relationship.
2
Here are a few key criteria to compare to the relationship with your current agency.; if they are not meeting your expectations, it may be time to look around.
2
The Top 10 Agency Check List
Make sure the agency you work with will…
3
1. …understand and align with your goals
Make sure the agency you work with will…
3
2. …keep you and your business top of mind at all times
Make sure the agency you work with will…
3
3. …be forthcoming with fresh ideas and innovative solutions
Make sure the agency you work with will…
3
4. …be engaged and involved with you as well as serve as a brand advocate for your products and services
Make sure the agency you work with will…
3
5. …propose strategies that drive results, generate positive ROI and improve your bottom line
Make sure the agency you work with will…
3
6. …implement and execute SMART objectives
Make sure the agency you work with will…
3
7. …consider the holistic customer experience with integrated strategies and campaigns
Make sure the agency you work with will…
3
8. …keep the interest of your entire company in mind; not just the marketing piece
Make sure the agency you work with will…
3
9. …always be available, responsive and serve as your go-to resource; providing collaborative consulting
Make sure the agency you work with will…
3
10. …leverage their experience, knowledge and skill set to identify and create new opportunities and best practices
2
Do your research. This assessment will provide you with new perspective as to what other options are available to you to meet your needs. This exercise allows you to keep your agency in check or consider a case for change.
2
How does your current agency stack up? It never hurts to get a second opinion. It doesn’t cost anything to ask around for referrals and recommendations to compare your current advertising agency to others.
Need a Lift?
Marketing Lift, a woman-owned and operated small business
based in St. Louis, is a full-service strategic marketing and advertising
agency that designs unique experiences to drive customers toward
connecting, engaging and growing your brand.
Our approach is unique - to build your business with strategic marketing
and advertising plans and programs developed by listening,
understanding, and engaging with you and your audience to drive
efficient and effective solutions that drive ROI in the short and long term.
MarketingLift.net [email protected] | @MarketingLifter
marketing + strategy + social + creative
22
