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What purpose does a business blog serve?
6 Purposes
1. Establish Expertise
2. Customer Support
3. Entertain Readers
4. Get Readers to Take Action
5. Better Rankings
6. More Customers!
Kenny Eliason @NeONBRAND
What is a blog??
@NeONBRAND@NeONBRAND
Wikipedia says: The term blog is a shortened form of weblog or web log. Authoring a blog, maintaining a blog or adding an article to an existing blog is called “blogging”. Individual
articles on a blog are called “blog posts,” “posts” or “entries”. A person who posts these
entries is called a “blogger”.
What is a blog??
@NeONBRAND@NeONBRAND
What is a blog??
@NeONBRAND@NeONBRAND
Title
Body Text
Images and other content
What is a blog??
@NeONBRAND@NeONBRAND
What is a vlog??
@NeONBRAND@NeONBRAND
Establish Expertise
1. How to articles
2. Definitions/Explanations
3. Comparisons
4. Market Knowledge
@NeONBRAND@NeONBRAND
Customer Support1. Address problems that customers
might be having
2. Answer or start a discussion about a popular question
3. Share an experience or a relatable story
4. Make important business announcements
@NeONBRAND@NeONBRAND
Entertain Readers• Blogs are what we share!
• Integrate Social Media
• Like/G+/Tweet/Pin Buttons
• BE ON SOCIAL MEDIA
• Should be part of your content schedule
• Link Outreach
• Listen to Ruth!
@NeONBRAND@NeONBRAND
Get Readers to Take Action• Submit their contact information
• Buy a product
• Signup for a service
• Join a group
• Engage in a discussion
• Share with their friends
@NeONBRAND@NeONBRAND
Better Rankings
• Make a schedule and stick to it
• 300+ words per page minimum
• 2,000+ words recommended
• WRITE GREAT CONTENT
• Use Alternative Content
@NeONBRAND@NeONBRAND
More Customers!
@NeONBRAND@NeONBRAND
Stats
46% of people read blogs more than once a day. (HubSpot Science of Blogging, 2010)
@NeONBRAND@NeONBRAND
Stats
Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (HubSpot State of Inbound, 2014)
@NeONBRAND@NeONBRAND
Stats
Nearly 40% of US companies use blogs for marketing purposes. (eMarketer, August 2010)
@NeONBRAND@NeONBRAND
StatsB2B companies place a higher value on educational formats
like blogging and webinars, whereas consumer businesses are slightly more willing to experiment with advanced digital
formats like interactive content and online tools. Infographics were also preferred. (HubSpot State of Inbound, 2014)
@NeONBRAND@NeONBRAND
Stats
82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly -- which, by itself, is still an impressive result. (HubSpot State
of Inbound, 2013)
@NeONBRAND@NeONBRAND
Stats
79% of companies that have a blog report a positive ROI for inbound marketing. (HubSpot State of Inbound, 2013)
@NeONBRAND@NeONBRAND
What purpose does a business blog serve?
6 Purposes
1. Establish Expertise
2. Customer Support
3. Entertain Readers
4. Get Readers to Take Action
5. Better Rankings
6. More Customers!
Kenny Eliason @NeONBRAND
What purpose does a business blog serve?Kenny Eliason / @NeONBRAND
bit.ly/wcspeedwagon https://NeONBRAND.com
