psychological processes and consumer responses

MotivationTaste is motivation to buy pizza

Freud’s Theory

Fun,Staus or Relaxation motivates towards whiskey

Maslow’s Hierarchy of Needs

No warranty(dissatisfier) but ease of use(satisfier)

Herzberg’s tow factor theory

Make your 1st or 2nd slide an outline of your presentation– Ex: previous slide

Follow the order of your outline for the rest of the presentation

Only place main points on the outline slide– Ex: Use the titles of each slide as main points

It is the best

Perception

I want grapes not mangoSelective attention

Selective distortionTo say 2 is bad and if both are same

1 2

Selective RetentionTo say-dell is better than apple No matter what

An illiterate Indian who love Indian team if still says India has won

SUBLIMINAL PERCEPTION

Too much mistake, Buy another newspaper

Change in behavior from Experience

Learning

EmotionIt feels bad-Let’s install chrome

Last time I used it.It was not good

Memory

SummaryFour main psychological processes that affect consumer behavior are motivation, perception, learning, and memory

Credit

KOTLER, P. & KELLER, K. 2011. Marketing Management 14th Edition,Upper Saddle River, NJ, Prentice Hall(With due thanks to the owners of Photographs)