Deena ZenykPrincipal Consultant, Customer Marketing & Advocacy

at Influitive

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What is Your Advocacy Advantage?

Once Upon an Advocate

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Spark a Movement

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Faster, smoother sales cyclesPeer recommendations can speed up sales cycles by 5x, and 60%+ of your prospects are influenced by reading online reviews

Connect your prospect with a reference, FASTCustomers who are members of an advocacy community can pick up reference call requests in less than an hour

DifferentiationHaving an exclusive community where customers can network & learn sets you apart from your competition

How will your Sales team benefit?

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Accelerate & diversify content Proactively identify star customers willing to share their success. Give advocates early bird access to your content and evolve it based on what really speaks to your audience

Boost your PR & Analyst visibilityRecruit advocates for interviews & surveys in a matter of hours

Create social media buzzGrow your presence not with self-promotion but with advocate-initiated discussions

Drive Demand Gen Boost the # of inquiries through authentic customer stories, webinars, blog posts, etc. advocate-generated content

How will your Marketing team benefit?

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A direct channel to communicate with your customers Clients that know you better and get valuable content/tips directly from you will stick around Drive user adoption & retention By personalizing the relationship, your customers will become more invested and more responsive, allowing you to detect issues sooner

Your customers’ success is your success As your build your advocacy ecosystem, your new/lower health customers will be inspired by the best ones, creating an organic support network & lower touch required from your coaches

How will your Customer Success team benefit?

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Get fast, insightful feedback on the products they buildAdvocates give great feedback on product and have a wealth of ideas for improvements. Consider including them in roadmap decisions

Source beta testers Advocates are typically active users of the product, and therefore ideal candidates for beta testing/driving adoption of new key features

How will your Product team benefit?

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Transactional or Transformative?

You Decide.

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1. Pick a partner2. Pick a role

- Sales- Marketing- Customer Success- Product- Other

3. Let the ideas flow4. Share your favorite idea

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Advocacy isYour Advantage

Thank You!

@DeenaZenyk

ca.linkedin.com/in/deenazenyk

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