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Amr Gamal Digital Marketing
Instructor
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Market Research –
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•Marketing Research –
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Segmenting, Targeting, Positioning
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physical evidence, process , people
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Product – price – promotion - place
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Product – price – promotion – place - People
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Product – price – promotion – place – People - Passion
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• #1 Marketing Mix – Product.
• #2 Marketing Mix – Price.
• #3 Marketing Mix – Place.
• #4 Marketing Mix – Promotion.
• #5 Marketing Mix – People.
• #6 Marketing Mix – Process.
• #7 Marketing Mix – Physical Evidence.
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P&G
Product
Ariel
Tide
Bonux
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Brand Attack
Word Of Mouse
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•Drop Box
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Attraction, Interest , Desire - Action
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