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Content marketing, inbound marketing, behavioral marketing and more are all generating a great deal of buzz in marketing circles. But, at the heart of all of them is marketing automation – think Silverpop, Marketo, HubSpot and more. So, what is marketing automation, or MA (we are in marketing so an acronym is required). We put together a SlideShare to help explain marketing automation.
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What is Marketing Automation?
…and why you should care.
Marketing Automation
Self-activating communications triggered by user behaviors and built on integrated
sales and marketing platforms
What does Marketing Automation do?
…and how it can integrate your marketing.
Integrates Marketing Automation connects platforms • Website • Customer
Relationship Management
• Marketing Automation Platform
MAP
CRM
Website
Automates
Marketing Automation delivers messages based on data, both demographic (who they are) and behavioral (what they do)
Data Marketing
Automation Logic
Message
Unites Marketing Automation joins efforts across departments
Campaigns facilitate handoffs between
departments
Integrated Customer Journey
Sales
Marketing
Customer Service
Each department’s interactions with clients
are detached
Elevates Marketing Automation enables you to market
like these guys… but without
their budget
Why does Marketing Automation matter?
…and how it will make you a better marketer.
It’s getting personal
Marketing Automation enables you to create segments of one
A new reality
It’s no longer about B2B, or B2C
Human to Human (H2H)
It’s about connecting to people in an individualized, personalized way
Feed the beast
Marketing Automation creates a personalization machine, but it
needs fuel to run
Content fuels connection Driving inbound traffic and stimulating sharing
Content that engages
…and converts prospects into customers
Content that engages
…and converts customers intodelighted customers
One step at a time
Use your content to nurture people along the customer journey
Let’s face it
People don’t like being called on when they don’t need what you offer
On the other hand
…they would be happy to hear from you when they have a need
Who. What. When. The key is identifying who is interested, what message will resonate, and when to contact them
Bringing it all together Marketing Automation enables you to deliver the right message, to
the right person, at the right time, through the
right channel
Ready to go This identifies those who are actively interested and alerts your sales team to their activity
PDF Download
Website Visit
Repeat Purchase
Email Click
Mobile App Interaction
SMS Click
Wait for it It also allows
you to keep cultivating interest in those who
are not
General ContentLow interest offer
Nurturing ContentMedium interest offer
Conversion ContentHigh interest offer
Still not convinced?
The ROI of automated lead nurturing should do it.
Get more for less Companies that excel at lead nurturing generate more leads at a lower cost
50% More Leads
33% Lower Cost
AT
FORRESTER RESEARCH
Go big Nurtured leads
make 47% larger purchases than
non-nurtured leads
Nurtured Non-nurtured
THE ANNUITAS GROUP
Despite the data… Jeff Ernst of Forrester estimates
ONLY ABOUT 5% OF MARKETERS
utilize full-featured Marketing Automation
Looking for a leg up?
This is your lucky day.
Ready for Marketing Automation?
You’ll need four elements for each campaign.
Strategy Establish who you are marketing to, what your benefit is, when they are likely to purchase, where you will engage, and why this particular message is timely and relevant
Technology Chart out which platforms will be
used, how data will be exchanged, where user responses and
behaviors will be stored, and how you will follow up
Content Develop content that is targeted at
who your customers are, where they are at in the buying journey, and what
step they are likely to take next
Creative Design creative that is simple,
enhances your message, and is tailored to your buyers
Need help with any of these elements?
DMX Engage can help you get results quickly.
Mind the gap
We have 30+ marketers who move quickly to fill any gaps in your team
DEMANDS RESOURCES
We support that Our diverse digital experience enables us to adjust to and integrate your technology ecosystem Net-Results, NetSuite, & more…
Break up the content backlog
Our content mavens can take on that queue of blogs, infographics,
tweets and whitepapers
All that’s left to do is…get going!
Integrate, automate, and unite your marketing to connect with people in a personalized way.
www.dmxengage.com
303-339-9300
Need help getting started? Click here for a free 30 minute consultation