An Introduction toGoogle Primer

In October, 2014, Google released its newest Apple iOS app, “Primer.” Here is a brief introduction to the app, and why rookie marketing professionals should use it.

What is Google Primer?Google realized that not all first-time marketers know the ins and outs of online business promotion, so it developed and released Primer with these start-up companies in mind.Google Primer is a collection of teaching tools, such as online lessons, quizzes, and quick tips, that address the basics of online marketing and business promotion. Google Primer currently covers three subject areas:• Search engine marketing, which addresses how to increase visibility in

search engine results through advertising, key words, and optimization;• Content marketing, which addresses how to use online media and content

to reach out to new clients and retain existing customers; and• How to get media coverage and public exposure for an up-and-coming

business.Google will expand on these initial marketing lessons, and has plans to add additional online marketing topics as well.

Who Can Use Google Primer?

Google Primer is currently only available for iOS platforms, and works best with versions iOS 7 and above. Users of iOS phones can download the app for free in the iTunes Store.

People with Android platforms can ask Google to send a notification email when Primer is available for Android platforms.

What Does Google Primer Give Marketers?

Google Primer’s lessons are short, succinct, and accessible. It is even accessible off-line.

The lessons are short so that the user can sneak in a session during spare moments or on the go. Furthermore, new marketers can more easily grasp main ideas because the brevity of each topic keeps “fluffer” information out, and the most relevant information in.

Google hopes that this app will bring newer marketing professionals up to speed with the industry leaders, so it starts at the very beginning. Google Primer does not include technical language, and it takes complex marketing ideas and conveys the ideas in unpretentious, layman’s terms.

Where Does Google Get Its Information?

Google developed Primer with the help of industry leaders and researchers. Thus, marketing rookies can rest assured that the information presented through Google Primer is tried and true advice from industry experts.

Bottom Line

Google Primer is a great learning tool for newbie internet marketing professionals, and even for professionals that are looking for a refresher course.

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Author of best selling PR Book 'For Immediate Release', Ronn Torossian is the CEO of 5WPR and the Founder of the Ronn Torossian Foundation.