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People don’t buy drills , they buy holes
“people don’t buy WHAT you do,
they buy WHY you do it”
“creating an authentic connection is paramount”
The goal is to do business with people who believe what you
believe
Create, Inspire, Connect,
Own It, and Be Yourself
“You don’t hirefor skills; you hirefor attitude. Youcan always teach
skills.” (Herb Kelleher)
“The value is no longer in the product that you
deliver to your customers, but in the experience that they
receive”
“A product provides a function. A brand
provides a meaning.”
“A brand is the most expensive real estate in
the world…the corner of someone’s mind.”
WHAT are you really selling?
