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What is a Creative ManagementPlatform (CMP)?
Melody YanMarketing Manager, Thunder
makethunder.com
The core use of a CreativeManagement Platform (CMP) is ad
design and production at scale
K E Y B E N E F I T SO F C M P S
Tailor creatives to audiences
Refresh messaging frequently
Split test, learn, and optimize
A D T E C H S T A C K :
D M P + D S P + C M P
Over 90% of campaigns use ageneralized or generic creative— one that isn’t matched to itsdesired audience.
-AppNexus
W H O T Y P I C A L L YU S E S A C M P ?
Creative Production
Media Marketers
T H E C R E A T I V EP L A N N E R
Right hand to media planners
Ensures impactful messagingfor each audience
Collaborates with media andcreatives to optimize results
Fully automated
Templatizedcreatives
Built on the fly
Self-optimized
Machine-assisted
Customizablecreatives
Built in advance
Optimized viathe DSP
C M P V S . D C O
CMP DCO
B E Y O N DP R O G R A M M A T I C
TAILOR
REFRESH
SPLIT TEST
Thunder Creative Management Platform enables publishers, agencies andadvertisers to match display ad creative executions to the increasing varietyof targeting segments and ad formats.
Learn more about Thunder at: www.makethunder.com
About Thunder