What If I’m in a

Boring Industry?

A Resonance FTQ

(Frequently Tweeted Question)

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“Sure, content marketing is

great for ‘sexy’ industries

like consumer retail and

dining, but what if your

industry is boring?”

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Truth #1

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Truth #1

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There’s no such thing as a boring industry.

Truth #1

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If your product or service fills a genuine need, it’s as sexy as it needs to be.

Truth #2

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Truth #2

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It’s all in the perception.

Truth #2

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Not so very long ago …

were considered anything but sexy.

Coffee  

Computers  

Athle/c  Footwear  

Truth #2

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And now …

they represent the most enviable brands in the world.

Truth #3

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Truth #3

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It’s all about the audience.

Truth #3

How  “sexy”  is  this  bo;le  of  water  to  you?  

Now  consider  …  

Truth #3

How  “sexy”  is  it  to  him?  

To Sum Up … •  If your product or service fills a genuine need, it’s as

sexy as it needs to be.

•  It’s all in the perception.

•  It’s all about the audience.

@resonancecont

Got a question

for our next

FTQ?

Hit me up at

@resonancecont