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MANAGING
Retailer
Wholesaler
CHAPTER 15-
PRIVATE LABELS
WHY? UNBRANDED PRIVATE LABEL
NO SHELF SLOT FEES
HIGHER PROFITS
MANUFACTURING
FIGHT SELECTIVELY Private label
Manufacture
PARTNER EFFECTIVELY
INNOVATE NEW PRODUCTS
SUCCESS FOR PRIVATE LABELS
RAN $100 MILLION INTEGRATED COMMUNICATION PROGRAM
BUILT BETTER QUALITY PRODUCTS
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