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Sooo, what do
I do anyway?
Aileen McManamon 5T Sports Group
AILEEN MCMANAMON ASKED ME TO HELP HER CREATE A POWERFUL PITCH TO POSITION HER UNIQUE ‘SPORTS MEETS SUSTAINABILITY’ CONSULTANCY.
WE STARTED BY ESTABLISHING HER UNIQUE SELLING PROPOSITION - A HYBRID INCORPORATING THE EXCITEMENT OF SPORT WITH THE ‘GOOD CITIZEN’ POWER OF SUSTAINABILITY.
THEN WE EXPRESSED THIS UNIQUE SELLING PROPOSITION IN A WAY THAT TEAMS AND BRAND LOOKING FOR AN EDGE WOULD APPRECIATE.
ENJOY.
I’m Aileen McManamon. I create immersive fan campaigns that find common ground in sports and sustainability.
Because there are 70,000 fans in this stadium
who don’t care about LED lighting.
But they care deeply about
beating the crap out of the other team.
I bridge that gap
These brands invest heavily in environmentally and socially responsible
business practices.
And so do these. They are among over 300 teams and venues
‘keeping it green’.
SharingStories
AdrenalinLoyalty
Passion
Hope
FamilyRivalry
Action
JoyFuture
I use the passion and language
of sports to inspire action and deepen loyalty.
The playbook
Our rivalry based challenges (Bike The Logo, Fleece ‘Em, Power Surge)
drive user-generated content, earn media attention, and energize the city.
Programs that get attention outside your venue, outside your fan base, even outside your season.
Programs that generate revenue here.
And here
A few of our fans
How we work
We talk I draw up the play
The plan is put in motion The revolution ignites
For your custom play, call me
Aileen (604) 644-1984