What Digital Marketers Need to See in Server Log Files

#kahenacon @samueljscott @logzio

What Dig i tal Marketers Need to See in Server Log Files

Samuel ScottDirector of Marcom

Logz.iohttp://logz.io

http://logz.io/


Only your own server log files are 100% accurate!


But few think to go through all of this overwhelming data!


How to Analyze Your Logs

• DIY guides from Apache, IIS, and NGINX• Export file batch into Excel — Moz

• Proprietary software: Splunk• Open-source: ELK Stack• SaaS: Logentries, Logz.io, and SumoLogic

http://httpd.apache.org/docs/2.4/logs.html

http://www.iis.net/learn/manage/provisioning-and-managing-iis/configure-logging-in-iis

http://nginx.com/resources/admin-guide/logging-and-monitoring/

http://moz.com/blog/seo-finds-in-your-server-log

http://www.splunk.com/

https://www.elastic.co/webinars/introduction-elk-stack

https://logentries.com/

http://logz.io?utm_source=slideshare.net&utm_medium=social&utm_content=sam_kahenacon_november_2015_presentation&utm_campaign=marketing_conferences

https://www.sumologic.com/


What to See

Bot Crawl Volume


What to See

Response Code Errors


What to See

Temporary Redirects


What to See

Crawl Budget Waste


What to See

Duplicate URL Crawling


What to See

Crawl Priority


What to See

Last Crawl Date


What to See

Overall Crawl Budget


Further Reading• Server Log Analysis for Technical SEO —

Logz.io (this has the solutions to the problems I’ve outlined)

• SEO Finds in Your Server Logs — Moz

• Log File Analysis: The Most-Powerful Tool in Your SEO Toolkit — BrightonSEO

http://logz.io/blog/log-analysis-technical-seo/?utm_source=slideshare.net&utm_medium=social&utm_content=sam_kahenacon_november_2015_presentation&utm_campaign=marketing_conferences

http://moz.com/blog/seo-finds-in-your-server-log

http://www.slideshare.net/TomBennet1/brighton-seotombennet

http://www.slideshare.net/TomBennet1/brighton-seotombennet


Thank you!

Samuel ScottDirector of Marcom

Logz.io

[email protected]

http://logz.io?utm_source=slideshare.net&utm_medium=social&utm_content=sam_kahenacon_november_2015_presentation&utm_campaign=marketing_conferences

mailto:[email protected]

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What Digital Marketers Need to See in Server Log Files