EFFECTIVE SEGMENTATIONCRITERIA

This includes the following

Measurable

Substantial

Accessible

Differentiable

Actionable

1. Measurable

SIZE

PURCHASE power

2.Substantial

The segments are Large and Profitable to serve

3.Accessible

The segments can be EFFECTIVELY Reached

4.Differentiable

MARRIAGE

The SEGMENTS are conceptually Distinguishable and respond differently to mix elements

5.Actionable

EFFECTIVE programs to attract and serve segments

RECA

P

CREDITS

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CREATED by ABHINABA MONDAL, IIT KharagpurDuring an INTERNSHIP under Prof. SAMEER MATHUR ,IIM LUCKNOWwww.IIMInternship.com