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TAPPING INTO GLOBAL MARKETS
WHAT ARE MAJOR WAYS OF ENTERING A FOREIGN
MARKET?
DIRECT EXPORTS
DOMESTIC BASED EXPORT DEPARTMENT
OVERSEAS SALES BRANCH
TRAVELING EXPORT SALES REPRESENTATIVES
DIRECT EXPORT
INDIRECT EXPORTINGDOMESTIC BASED EXPORT MERCHANTS
COOPERATIVE ORGANIZATIONS
EXPORT MANAGEMENT COMPANIES
INDIRECT EXPORTING
LICENSING
MANAGEMENT CONTRACTS
CONTRACT MANUFACTURIN
G
FRANCHISING
JOINT VENTURES
DIRECT INVESTMENT:PROS COMPANY BUYS FULL OR PART SHARE IN A LOCAL COMPANY
CHEAPER LABOR AND RAW MATERIAL
COMPANY ABLE TO ADAPT TO LOCAL ENVIRONMENT
ABSOLUTE CONTROL OVER INVESTMENT
DIRECT INVESTMENT:CONS COMPANY BUYS FULL OR PART SHARE IN A LOCAL COMPANY
MORE RISKS ARE INVOLVED
MARKETS CAN GET WORSENED
CURRENCY DEVALUATED
KFC :A STORY !!
• TO BUILD TRUST IN THE BRAND KFC DEPICTED COLONEL SANDERS’S BEGINNINGS IN KENTUCKY TO CONVEY SOUTHERN HOSPITALITY,OLD US TRADITION OF HOME COOKED FOOD
•IN CHINA KFC HAS TAILORED ITS MENU TO SUIT LOCAL TASTES WITH ITEMS SUCH AS DRAGON TWISTER ,PENTUCKY DUCK SAUCE AMOG OTHERS
NIIT : A STORY !!
NIIT FOLLOWS THE FRANCHISING MODEL FOR ITS IT EDUCATION BUSINESS ,PROVIDING TRAINING,SYSTEMS SUPPORT AND MARKETING
NIIT HAS BEEN CONFERRED THE TOP IT TRAINING COMPANY AWARD FOR THE PAST 19 YEARS BY DATAQUEST
CREDITS
ALL THE IMAGES USED IN THE PRESENTATION ARE TAKEN FROM GOOGLE
IMAGE SEARCH.
DISCLAIMER THIS PRESENTATION IS
CREATED BY ANURAG VIJ DURING AN INTERNSHIP UNDER MR SAMEER MATHUR PROFFESSOR MARKETING IIM LUCKNOW